In our latest report on the topic, “Email Marketing 2019: Still a Leading Touchpoint for Marketers and Consumers Alike,” we look at the trends shaping email marketing practices next year. Here’s what should stay top of mind for retailers. Personalization.

Email marketing remedies a lot of problems for marketers, but it comes with its own difficulties. As one of the oldest digital marketing channels, email UX and flexibility hasn’t always kept up with its younger, flashier cousins. The intensity and hubbub of the holiday season only exaggerates those difficulties. Some examples:.

For TikTok, this is a natural progression of its paid advertising as it looks to improve the effectiveness of campaigns run on its platform. Among the major short-video platforms, TikTok is the furthest along in developing its ad business. Aside from Triller, TikTok is the only short-video venue that offers paid advertising.

The advertiser unrest will be tempered by the fact that social media—Facebook in particular—is a hard habit to give up, due to the effectiveness of its ad products. But we still think that at least one major advertiser, and maybe more, will cut the cord.

The marketing function with the greatest degree of in-house execution was email marketing, handled internally by 66% of respondents. This was followed by brand websites, social media marketing, and SEO, all of which were handled in-house by more than half of respondents.

The effectiveness of some of the recent deployments have been a little erratic, while others are already proving to be powerful tools for marketers.”. Paysafe used the Showcase Pages feature to tackle an ongoing problem with its corporate identity, which is convoluted by its holding company and discrete subsidiaries operating under similar names.

The good news: Most of the executives we interviewed reported that their ability to measure story effectiveness is getting better. The bad news: As with any newer format, the number of measurement methods hasn’t quite kept up with marketers’ demands.