That’s made it harder for advertisers to pin ads performance declines on a sole factor this year. Some advertisers—especially major brands—may be reluctant to make large budget shifts until they can isolate variables and have a clearer view of their impact on advertising. How Facebook Advertisers Are Adapting to Changes.
eMarketer was pleased to moderate a Tech-Talk Webinar presentation featuring Steve Bagdasarian, assistant vice president and general manager of media platforms and monetization at Publishers Clearing House Media. He discussed the state of performance-based advertising, and why marketers need credible alternatives to their current customer acquisition and lead generation solutions.
eMarketer was pleased to moderate a Tech-Talk Webinar presentation featuring Michael Trapani, director of marketing at Acoustic. He shared the results of Acoustic's exclusive 2019 Marketing Benchmark Report, an analysis of email and mobile campaign metrics from a year's worth of research.