Many consumers still consider email to be their preferred channel for receiving brand communications. Much of the data suggests that email has become more important, not less, as a result of the coronavirus pandemic.

When asked about their priorities for the year in SEMRush’s “State of Content Marketing” report, the most popular answer, with 79% of marketers agreeing, was generating quality leads.

This Statpack provides a visual overview of email marketing benchmark data from global email service providers. It takes a deep dive into how marketers are evolving their email efforts beyond blast messages in the wake of GDPR and other tech challenges.

Nine in 10 internet users in the US rely on email, and many say it’s a preferred channel for receiving brand communications. Email also still plays a central role for marketers looking to maintain and nurture relationships.

eMarketer was pleased to moderate a Tech-Talk Webinar presentation featuring Steve Bagdasarian, assistant vice president and general manager of media platforms and monetization at Publishers Clearing House Media. He discussed the state of performance-based advertising, and why marketers need credible alternatives to their current customer acquisition and lead generation solutions.