In the past year and a half, several traditional brick-and-mortar retailers in Canada have accelerated their personalization and segmentation efforts, largely due to the pandemic and the need for brands to communicate more effectively via email.
In this report, we explore how digitization is reshaping the banking CMO’s role, responsibilities, and priorities through exclusive interviews with 10 banking industry CMOs in the US and Canada.
SMS's Relationship to Email Marketing. SMS marketing is frequently used to reinforce oft-overlooked email marketing messages; in this way, SMS is clearly a complement to email. It’s important for marketers to understand that text messages are not emails and should not be treated as such.