MAR 8, 2021
For example, in the case of frequency capping across different publisher domains, publishers would report ad frequency counts on their URLs to the DSP so it knows when a URL has been hit too many times. “What if, instead of solving for identity and trying to push identity into the ecosystem, you solve for the use cases of identity?” News Corp.’s Layser said.
JUN 4, 2021
SEP 23, 2019
eMarketer principal analyst Victoria Petrock explains attitudes toward facial recognition tech in the US and UK. How aware is the general population of the tech’s every day use? What are the major concerns surrounding facial recognition? Where is it being used, and how? She then talks about the most important characteristics of a chatbot, the frequency and times of day we check work and personal email and a new app that automatically cancels subscriptions at the end of the free trial period.
APR 22, 2019
According to a November 2018 study from AllianceData, a majority of the consumers surveyed said they want more control over email frequency and the content they receive from brands. Meanwhile, just a small number of marketers said they are meeting those needs.
OCT 10, 2019
Nine in 10 internet users in the US rely on email, and many say it’s a preferred channel for receiving brand communications. Email also still plays a central role for marketers looking to maintain and nurture relationships.
JUL 18, 2019
Marketers still cannot identify and track users across ever channel, platform and device—which means they also cannot truly measure and manage the frequency of marketing messages. This report explores this ongoing issue in greater detail.
AUG 23, 2020
Be Cognizant of Frequency. Nearly a decade ago, SMS was one of the few channels out there that brands leveraged. Today, consumers are bombarded with messaging from all over—email, TV, social, radio, out-of-home and even smart speakers. Because of this, determining messaging frequency is important.
OCT 15, 2019
Email is still at the center of marketers’ digital programs. No surprise there; it offers several benefits: It’s an owned communications channel, it’s permissioned—meaning consumers have opted in and indicated interest—and it’s a traditional marketing channel that most marketers are thoroughly experienced with.
NOV 11, 2020
Many consumers still consider email to be their preferred channel for receiving brand communications. Much of the data suggests that email has become more important, not less, as a result of the coronavirus pandemic.
JUN 27, 2019
MAR 12, 2019
JUL 29, 2019
Research from Alliance Data conducted last year found that many US internet users want more control over email frequency—and only a small number of marketers are OK with surrendering that control. Giving up control may benefit marketers in the long run, especially as they continue to weave through the various challenges of managing messaging frequency.
FEB 11, 2021
SMS Messaging Frequency and Timing. While there is no right answer regarding SMS message frequency, brands should avoid sending them too often. “The frequency cannot be the same as email,” said Massimiliano Tirocchi, CMO of women’s shapewear brand Shapermint.
AUG 18, 2020
The response rates we see for SMS are, on average, about 10 times higher than for email. But we can't send SMS messages at the same frequency as we do emails, so there's definitely a little back and forth regarding which channel is better for us. What's next for Uncommon Goods? Our road map has completely changed.
JUN 18, 2020
Tried-and-true channels, especially email marketing, are a powerhouse for B2Bs, but it is worthwhile to consider cutting down on frequency, turning off irrelevant automations and being more targeted (more on that later). CPMs are down, so now might be a good time to spend (if budgets allow). For example, paid search tactics will help capture intent from buyers.
OCT 18, 2019
Among the 250 retailers Sailthru evaluated in its Retail Personalization Index, 51% have messaging preference centers, but most offer just two options: all or nothing. Just 35% go more granular, allowing consumers to select their preferred messaging frequency and type.
OCT 26, 2020
Some companies increased the frequency of company updates during the start of the pandemic to ensure employees got the information they needed. Other firms realized that a weekly meeting to run through status updates wasn’t productive and turned that into weekly emails instead. Furthermore, be intentional with how much time a meeting takes and don’t make it longer than it needs to be.
SEP 22, 2020
But he believed the problems could be resolved through “a clear process of informed consent,” pointing out that marketers had already learned to do this with email.
JUL 17, 2019
The program also includes text and email promotions, and Hope said the chain’s loyalty members buy at about 50% higher frequency than nonmembers. When D2C men’s clothing brand Mack Weldon developed its loyalty program, it was an opportunity to simplify part of the customer experience that had been getting in the way of conversions.
JUN 11, 2019
They're not really empowered to slow down frequency that much because they're being measured on their campaigns and how much money is coming out of the campaigns, [not] looking at the email database and asking yourself the question, ‘Am I fatiguing this list? Am I personalizing this program for the recipients? Am I actually crafting content within the email that's specific to that recipient?’
JUN 6, 2019
, device IDs) with known customer information (CRM data, email, address, etc.).
AUG 26, 2019
When retailer Cynthia Rowley saw that mobile comprised roughly 72% of its traffic, the company decided to launch a text message channel, giving consumers another communication channel beyond email.
NOV 30, 2020
Inputs include frequency of calls to customer service and browsing competitor websites.
JAN 30, 2019
A similar survey conducted by Bop Design also found that personalized calls or emails were used by 79.7% of B2B marketers for lead nurturing, with email campaigns following closely behind at 64.4%. In contrast, just a quarter said they used pay-per-click ads to get leads. There Is a Need for Transformation.
MAR 23, 2020
We wanted to increase purchase frequency because we felt that would drive greater loyalty—particularly as we introduced new products. And obviously, through greater loyalty would come higher lifetime value.