Three of the most common key performance indicators (KPIs) for email are still open rate, clickthrough rate and click-to-open rate. But figures from email service and marketing technology providers show variations in those KPIs in North America depending on a variety of factors, including geography, industry, seasonality and the types of email messages being sent.

Many consumers still consider email to be their preferred channel for receiving brand communications. Much of the data suggests that email has become more important, not less, as a result of the coronavirus pandemic.

If customers use other devices for access, RBC will give them an in-app authentication process instead of requiring them to fetch a security code from their emails or text messages. The big takeaway: RBC’s addition of cashflow forecasting fills a key gap in its mobile feature lineup and should perform respectably with customers.

Based on our US Digital Grocery Features Benchmark 2022 report, which evaluates 10 digital grocers based on an analysis of 30 different features on their websites, membership and account features are the most important features to consumers.

The company’s CEO has said that Iora interacts with each of its patients about 19 times a year—with about half of those being asynchronous, meaning by email or text—and its hospitalization rate is 40% lower than for matched controls.

This fifth annual benchmark stacks up 23 US financial institutions against one another, evaluating their mobile app capabilities based on consumer demand for 42 emerging features.

This inaugural benchmark evaluates 10 leading digital grocery services, ranked based on consumers’ demand for 30 different features.

Developers also need to identify ways to re-engage lapsed users through timely push notifications, social media campaigns, or email reminders that offer new content or functionality during binge usage. The third quadrant, in the lower-left hand corner, contains app categories that have infrequent use and high churn.

This second annual benchmark evaluates seven Canadian financial institutions across six feature categories and weights their scores according to the results of a survey of mobile banking users in Canada.

Six in 10 said net-new account engagement was a KPI, 52% looked at the number of qualified accounts and ABM’s contribution to the pipeline revenues, while half cited win rates as a benchmark of success.