Article
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JAN 21, 2020
Three of the most common key performance indicators (KPIs) for email are still open rate, clickthrough rate and click-to-open rate. But figures from email service and marketing technology providers show variations in those KPIs in North America depending on a variety of factors, including geography, industry, seasonality and the types of email messages being sent.
Article
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SEP 28, 2020
Within our own community, this engagement is reflected in video completion rates, email opens or app installs, purchases, time spent, and interactions with free-to-play chance-to-win experiences that have been core to the Publishers Clearing House (PCH) brand promise for a half-century. They’re what ensure we achieve the ultimate engagement outcome.