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OCT 26, 2021
What Improvements Have Marketers Worldwide Seen with Customer Engagement as a Result of Implementing More Personalization? (% of respondents, Aug 2021)
Chart
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OCT 25, 2021
Key Performance Indicators (KPIs) Used by Their Company to Regularly Measure Consumer Engagement According to Senior Executives Worldwide, by Industry, Aug 2021 (% of respondents)
Chart
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OCT 6, 2021
Areas in Which Data-Driven Marketing Is Currently Most Useful According to Marketers Worldwide, Sep 2021 (% of respondents)
Chart
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OCT 5, 2021
Marketing Tactics that Delivered the Best ROI in 2021 According to US Marketing Professionals, July 2021 (% of respondents)
Chart
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OCT 1, 2021
Digital Ad Spending in Turkey, by Format, H1 2021 (millions of Turkish lira)
Chart
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OCT 5, 2021
Actions US Adults Have Taken After Hearing About a New Brand, Product, or Service, by Generation, July 2021 (% of respondents)
Chart
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OCT 5, 2021
Actual vs. Preferred Methods Through Which US Adults Have Discovered a New Brand, Product, or Service, by Generation, July 2021 (% of respondents in each group)
Chart
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SEP 29, 2021
Types of Data that US Streaming Video Service Users Are Willing to Share with Advertisers in Order to See More Relevant Video Ads, by Generation, Q2 2021 (% of respondents in each group)
Report
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APR 9, 2021
Publishers and Commerce 2021:
Content Publishers Drive Evolution in the Affiliate Channel
Internet
Advertising
Bureau UK (IAB UK). Lotame. Partnerize. Rakuten
Advertising.
Chart
|
SEP 22, 2021
Common Customer Data Platform (CDP) Use Cases According to Decision-Makers in North America, Aug 2021 (% of respondents)
Chart
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SEP 9, 2021
How Do US Internet Users Want to Interact With Brands? (% of respondents, by generation, Aug 2021)
Chart
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SEP 9, 2021
US Mobile Ad Spending, by Format, 2016-2022 (billions, % change, and % of total digital spending)
Report
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MAR 8, 2021
Publisher Ad Monetization After the Third-Party Cookie:
First-Party Data Strategy Comes to the Fore
The deprecation of the third-party cookie in Chrome will be significantly disruptive for publishers that monetize their sites with
advertising.
Here’s how web publishers are preparing for a future without third-party cookies.
Chart
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SEP 9, 2021
Change in US Digital and Total Media Ad Spending, by Format, 2016-2022 (% change)
Chart
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SEP 9, 2021
US Digital and Total Media Ad Spending, by Format, 2016-2022 (billions)
Forecasts
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MAR 1, 2021
Digital Ad Spending, Canada
Chart
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SEP 1, 2021
Metrics US B2B Executives Use to Measure Lead Nurturing Success, Aug 2021 (% of respondents)
Chart
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AUG 16, 2021
Importance of Marketing Activities According to US* Financial Marketing Executives, June 2021 (% of respondents)
Article
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FEB 8, 2021
You’ve got mail:
Are email newsletter ads effective?
Inbox zero versus
email
advertising
campaigns
Chart
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AUG 16, 2021
Factors that US Digital Shoppers Consider When Deciding Whether to Sign Up for a Brand's Text Messages, July 2021 (% of respondents)
Chart
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AUG 11, 2021
Marketing Channels Used by Marketing Professionals Worldwide, June 2021 (% of respondents)
Chart
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AUG 11, 2021
Technologies Used by Marketing Professionals Worldwide, June 2021 (% of respondents)
Chart
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AUG 11, 2021
Technologies Used by Marketing Professionals Worldwide, June 2021 (% of respondents)
Chart
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AUG 11, 2021
Marketing Channels Used by Marketing Professionals in South Korea, June 2021 (% of respondents)
Chart
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AUG 11, 2021
Marketing Channels Used by Marketing Professionals in Canada, June 2021 (% of respondents)
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