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MAR 5, 2020
Auto Industry Works Toward Electric Vehicles. These themes continued at CES, where many companies talked up their plans to make the world cleaner and safer. Automakers and their partner companies used the show as a platform for futuristic visions of electric, solar, connected and shared mobility.
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JUN 2, 2020
Connectivity has become a major focus in the automotive industry. The ability to integrate vehicles with the internet-of-things (IoT) universe brings opportunities for enhanced services and personalization, but marketing executives like VMLY&R’s Aleks Niestroj think that there’s still progress to be made before cars go from “connected” to “smart.”
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FEB 20, 2019
Another electric vehicle, BMW’s Vision iNext concept car, has a living-room-like interior with touch-sensitive fabric and a minimalistic control panel. In the non-car category, Bell showed off a prototype of the Nexus, a hybrid-electric propulsion aircraft that can take off like a helicopter and fly using six propeller-like fans.
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AUG 22, 2018
Tesla founder and all-around tech visionary Elon Musk made waves earlier this month when he tweeted that he was considering taking the electric car company private. The tweet, which generated wild trading in Tesla stock and reportedly sparked a federal investigation, illustrates the perils of C-level executives acting on their own on social media.