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    Report
     | 
    FEB 24, 2021

    Despite how consumers feel about it, politics remains a core part of the social media experience. This report explores how marketers should navigate social in the aftermath of the 2020 US presidential election.

    Report
     | 
    OCT 29, 2020

    The upcoming US election will determine the direction for technology policies that will have a profound impact for marketers. This report will lay out scenarios for what marketers can expect in several key policy areas in 2021 and beyond.

    Article
     | 
    MAR 11, 2021

    In the lead-up to the election, many social media users expressed growing exhaustion with the user experience due to the influx of political content. But those feelings of “election fatigue” didn’t cause most users to decrease their engagement on social.

    Report
     | 
    OCT 8, 2020

    This report explores the latest developments in the social media landscape, including a look at TikTok Global, Instagram’s launch of Reels, and new election-related moves from Facebook and Twitter.

    Audio
     | 
    NOV 20, 2020

    eMarketer principal analyst Mark Dolliver, junior analyst Blake Droesch, and vice president of content studio at Insider Intelligence Paul Verna discuss the we-used-to-share-things economy, Amazon's new online pharmacy, Twitter keeping some election tactics, the sudden surge in disappearing messages, the share of Facebook content that's political, why movie previews are called "trailers," and more.

    Audio
     | 
    NOV 12, 2020

    eMarketer forecasting analyst Eric Haggstrom joins principal analysts at Insider Intelligence Mark Dolliver, Jeremy Goldman, and Nicole Perrin to discuss the US presidential election: media usage, effective advertising, and how big tech protected its integrity. They then talk about Apple's new privacy "nutrition labels," how a virtual reality headset can tell who you are from your movements within 5 minutes, and why The Trade Desk had such a good Q3.

    Article
     | 
    NOV 18, 2020

    On November 3, Californian voters approved Proposition 24 to pass the California Privacy Rights Act (CPRA). The final result was closer than pre-election polls suggested, but nonetheless 56% of voters approved the measure.

    Article
     | 
    NOV 2, 2020

    The US election on Tuesday pits fundamentally different visions of the US against each other. It might seem trivial to look at how the election could affect the marketing world—but the impacts will be real.

    Audio
     | 
    OCT 30, 2020

    eMarketer principal analyst Mark Dolliver, junior analyst Blake Droesch and vice president of content studio at Insider Intelligence Paul Verna discuss the end of Quibi, Facebook's mini social networks called "Neighborhoods," Uber reclassifying drivers as employees, whether ads near political content affect brand perceptions, the state of Facebook post-election, how long Americans spend looking for things they've lost, a creature that sleeps while moving, and more.

    Video
     | 
    NOV 2, 2020

    Heather Freeland, vice president of marketing at Lyft, speaks with eMarketer vice president of business development Marissa Coslov on how the brand has pivoted its marketing priorities in response to shifting consumer behaviors, including partnering with Grubhub and offering free rides to the polls on election day.

    Audio
     | 
    OCT 21, 2020

    eMarketer junior analyst Blake Droesch and principal analysts at Insider Intelligence Debra Aho Williamson, Mark Dolliver, and Jeremy Goldman discuss how social media might change as a result of the continued spread of misinformation on the platforms and general negative sentiment surrounding them. They then talk about the best way to use Stories, influencer ad disclosure, and which consumer group has increased its social media usage the most during the pandemic.

    Report
     | 
    MAR 18, 2020

    The influx of political content and ad dollars for the upcoming US presidential election will inevitably impact commercial advertisers on social media. Understanding the political ad cycle and consumer attitudes toward political content can help brands better reach their audiences.

    Audio
     | 
    OCT 16, 2020

    eMarketer principal analyst Mark Dolliver, junior analyst Blake Droesch, principal analyst Jillian Ryan, and vice president of content studio at Insider Intelligence Paul Verna discuss the major digital pivot to reimagined events amid COVID-19. Then, the usual suspects talk about Twitter's fight against election misinformation, TikTok's potential rivals, untapped marketing to lower-income customers, ecommerce within YouTube, and how cats aren't as heartless as they seem.

    Audio
     | 
    OCT 13, 2020

    eMarketer senior analyst Ross Benes, forecasting analyst Eric Haggstrom and senior forecasting analyst at Insider Intelligence Oscar Orozco discuss the gradual return of sports audiences and how advertisers are viewing these marketing opportunities. They then talk about Facebook halting political ads after the election, Twitch selling inventory on Amazon's advertising platform, and out-of-home advertising in Q2.

    Article
     | 
    SEP 28, 2020

    Amid disinformation campaigns over the coronavirus pandemic and the upcoming presidential election, most US buy-side decision-makers are concerned about their ads potentially running up against controversial content on social media.

    Audio
     | 
    SEP 15, 2020

    eMarketer principal analysts Debra Aho Williamson and Mark Dolliver, and forecasting analyst at Insider Intelligence Eric Haggstrom discuss Facebook's recent decision on political ads and how brands can reach social users over the coming months. They then talk about Facebook's plans to limit ads on pages, how this year's events have changed Gen Z's relationship with brands, and why Americans still pay for live TV.

    Report
     | 
    NOV 13, 2020

    During presidential election years, the inflow of political ad dollars is a boon for TV media companies but has done little to fill the national ad spending void this year. Political TV spending is up more than 20% from 2016, per Amplifi’s Law.

    Audio
     | 
    JUL 22, 2020

    2020 has shaped up to be an unusual presidential election year, to say the least. Grace Briscoe, vice president of Candidates + Causes at Centro, joins eMarketer principal analyst at Insider Intelligence Nicole Perrin to discuss how political advertisers are leaning on connected TV, audience targeting, Facebook and more as they work on fundraising and getting out the vote.

    Report
     | 
    DEC 8, 2020

    We expect the US presidential election drove greater usage in the US this year, but so too did many other news stories in 2020, including the protests for social justice in the US and worldwide; the ongoing Brexit saga in Europe; and information about the emergence, spread, and containment of COVID-19 globally.

    Report
     | 
    DEC 31, 2020

    After polls closed on Election Day, Facebook then said that the freeze would last for another week. At the time of this writing, the ban is still in place after Facebook extended it for at least another month on November 11 in an attempt to minimize confusion and misinformation about the election results. The only exception is for ads targeting Georgia voters for the runoff election on January 5.

    Article
     | 
    FEB 11, 2021

    As the US slowly emerges from the pandemic and enters a year with less time spent at home, no election coverage to monitor, and (hopefully) fewer gripping national news events, TV will not retain its 2020 gains.

    Article
     | 
    JAN 29, 2021

    As evidenced by “Chairman Sanders,” the US presidential election has been another catalyst for meme usage. According to a September 2020 study by The Harris Poll and Fast Company, for instance, 55% of US adults reported they had shared a political meme in the previous three months. Of those respondents, 54% said they were sharing more memes than they were one year prior.

    Report
     | 
    MAR 25, 2020

    The Olympics and a presidential election helped prop up traditional (i.e., TV) ad spending in 2008. Only one of those things will happen this year. With the Olympics postponed to 2021 and the suspension of almost all professional US sporting leagues, TV media plans have been thoroughly upended. The Great Recession had been at least somewhat expected for several months.

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