Among the countries we break out, Nigeria tops the list with 98.1% penetration, followed by Egypt at 98.0%. Nigeria and Egypt are also the two fastest-growing countries for Facebook in 2020. In fact, half of the top 10 by growth are in this region. In addition to Nigeria (up 27.5%) and Egypt (up 19.0%), South Africa (14.9%), the United Arab Emirates (9.5%), and Saudi Arabia (8.3%) are on the list.

Nigeria, Egypt, and South Africa will see the most dramatic growth in social networking in 2020, with user numbers rising by 27.5%, 19.0%, and 15.1%, respectively. Most social network users now access social platforms on mobile phones. That share will continue to grow through at least 2024. Where Our Forecasts Changed Most.

Hong Kong, like Egypt, was one of very few countries where GlobalWebIndex reported a decline in usage of video streaming in H1 2020. But there was a substantial gain in the share who had accessed TV shows, films, or other content from SVOD providers, such as Netflix, to 48.5%. As of H1 2020, 37.0% of Hong Kong respondents had invested in a smart TV; again, this value was lower than in H1 2019.

Moreover, time spent with social actually fell in Brazil, Canada, China, Egypt, and the Philippines, to name a few. In many advanced economies—including Germany, Sweden, Spain, the UK, and the US—time spent with PCs and tablets still exceeds time spent with mobile devices, and by a large margin.

According to data from Northwestern University in Qatar, Twitter usage dropped by half between 2013 and 2019 among Arab nationals in key countries surveyed (Egypt, Jordan, Lebanon, Qatar, Saudi Arabia, and the United Arab Emirates). Key Takeaways. Twitter’s worldwide audience increased in 2020 as a result of greater social network usage during the pandemic.

And in Egypt, several female TikTok influencers were arrested, and some sentenced to prison, for posting videos that were ruled to have violated Egyptian family values. Key Takeaways. TikTok has grown exponentially in 2020, despite scrutiny over its data practices and President Trump’s efforts to ban the app in the US. The US will be its No. 1 market, with 65.9 million users, up 85.3% over 2019.

Four of Facebook’s top five growth markets—Saudi Arabia, Nigeria, Egypt and the United Arab Emirates—are located in the region. The rest of Facebook’s 10 fastest-growing markets are also developing countries: India, Indonesia, Brazil, Vietnam, the Philippines and South Africa. Developed countries in Europe will experience slower growth.