Between H1 2019 and H1 2020, ownership of desktops, laptops, and/or tablets declined most sharply in developing markets, including Brazil, China, Egypt, and India—all countries where the focus has long been on mobile devices and services. But the same trend appeared to a lesser degree in several other countries too, including France, Russia, Sweden, and the US.

Hong Kong, like Egypt, was one of very few countries where GlobalWebIndex reported a decline in usage of video streaming in H1 2020. But there was a substantial gain in the share who had accessed TV shows, films, or other content from SVOD providers, such as Netflix, to 48.5%. As of H1 2020, 37.0% of Hong Kong respondents had invested in a smart TV; again, this value was lower than in H1 2019.

Moreover, time spent with social actually fell in Brazil, Canada, China, Egypt, and the Philippines, to name a few. In many advanced economies—including Germany, Sweden, Spain, the UK, and the US—time spent with PCs and tablets still exceeds time spent with mobile devices, and by a large margin.

As shown in the chart in the Worldwide section, South Africa ranks No. 3, Nigeria No. 4, Egypt No. 7, the UAE No. 9 and Saudi Arabia No. 10. Facebook Is Widely Used by Social Network Users in the Middle East and Africa. Facebook has extraordinarily high penetration among social network users in the Middle East and Africa, at 96.2% in 2019.

Four of Facebook’s top five growth markets—Saudi Arabia, Nigeria, Egypt and the United Arab Emirates—are located in the region. The rest of Facebook’s 10 fastest-growing markets are also developing countries: India, Indonesia, Brazil, Vietnam, the Philippines and South Africa. Developed countries in Europe will experience slower growth.

According to the annual report from the Northwestern University in Qatar and The Harris Poll in conjunction with the Pan Arab Research Center (PARC), 51% of adults in the UAE, 41% in Qatar and 34% of those in Saudi Arabia used Snapchat daily as of October 2018, compared with 0% uptake in Egypt. In Saudi Arabia, Snapchat’s fan base includes some useful allies.

According to the annual report from the Northwestern University in Qatar and The Harris Poll in conjunction with the Pan Arab Research Center (PARC), for example, 58% of adults in the UAE and 36% of those in Saudi Arabia used Instagram at least once per day as of October 2018, compared with 4% in Egypt. Key Takeaways. Instagram is still adding users from all corners of the world.

Egypt. In Egypt, males are far more engaged than females when it comes to most traditional media, including radio, newspapers and magazines. Social networking is a priority for many web users; time on social platforms averaged more than 3 hours daily in H1 2018. France.