As a new bottled water brand on an already crowded shelf, education is essential for creating brand trust. Watch Industry Voices: Spotlight on CPG with Nirvana Water Sciences’ marketing director Alex Matos to hear how the brand’s marketing hinges on teaching the benefits of its infused spring water to prospective consumers.

Likewise, in polling by education company Pearson, 76% of parents who’d previously maintained rules about technology usage had suspended them by April and “done away with limits on screen time.”. This loosening of rules has persisted as the pandemic drags on.

People relied on Google’s services heavily as the world shifted to remote modes of work and education. Google was an early proponent of AR headsets. Its Google Glass headgear, which integrated cameras, sensors, and smartphone connectivity, was dead on arrival, however, in part because of high cost and privacy issues.

College-educated parents are more likely to encourage their offspring to achieve the same or higher levels of education. Second, because Gen Z has grown up during times of financial, social, and political upheaval, they view education as a hedge against future insecurity.

Education costs or paying down student loans are one of the leading barriers to achieving retirement savings goals for self-directed active investors ages 25-34. Products aimed at alleviating such financial roadblocks would be uniquely valuable to the 17- to 24-year-old age bracket that Frank serves—and it could also help tie these customers more closely to the bank.

In countries with a high internet penetration (including in North America, Australia, and much of Europe), online samples will have an age, gender, and education profile which closely resembles that of the general/total population.

Tencent and Roblox have teamed up to develop a next generation of content creators and programmers in the “gaming and education” genre. Soul, a social media platform, has plans to create a metaverse for young people. MetaApp, a mobile app aggregation tool, received $100 million in series C financing in March, the largest funding in such area to date in China.

The spending power of the Hispanic market doesn’t yet live up to the size of the Hispanic population. But with education and homeownership on the upswing—and entrepreneurship a continuing strength—this market is poised for greater growth.