The spending power of the Hispanic market doesn’t yet live up to the size of the Hispanic population. But with education and homeownership on the upswing—and entrepreneurship a continuing strength—this market is poised for greater growth.

Although it could be a while before mixed reality disrupts healthcare, we think it’ll be used in a limited capacity, especially for medical education and surgical collaboration.

For Peace Out Skincare, it comes down to technology and education. “Today's consumer is highly educated, and that requires robust education and technology programs that translate your brand values and products’ benefits, allowing you to acquire and retain,” Pence said.

Kuaishou and ByteDance have already invested in digital education services, with the former entering aggressively into esports through a variety of moves including acquisitions.

Due to widespread commercial lockdowns and quarantine-related personal restrictions, US consumers overwhelmingly reduced spending on services and entertainment this year (restaurants, bars, salons, travel, events, education, etc.).

Native advertising has dominated the digital display market, and it can be the main (or even exclusive) way of reaching consumers with display ads. Native ads have a particularly strong foothold in mobile apps, which account for a significant share of how internet users spend their time.