In Colombia, Ecuador and Mexico, these decreases were not as drastic as expected given the rapid spike in the number of confirmed coronavirus cases. Meanwhile, Peru was the only country that posted growth, at 1%. Ad Pricing.
Even though TV did not fare well in 2018, it still managed to rank highest in consumer satisfaction in Peru, according to Francisco Carvajal Henao, managing director for Ecuador and Peru at Kantar IBOPE Media. “Thanks to its adaptability, TV has shown that it can still be relevant even among the youngest users.