Audio
| JUL 1, 2022
On today's episode, we discuss what to expect from Prime Day 2022, Instagram's projected growth, what Americans watch on TV, the latest social commerce moves, movie theater ads 2.0, an unpopular opinion about comparing TV and digital video, how much time we spend doing meaningless work tasks, and more. Tune in to the discussion with our analysts Blake Droesch and Paul Verna and senior director of Briefings Stephanie Taglianetti.
Video
| JUN 22, 2022
Watch the on-demand replay of our webinar, The Era of Uncertainty, as our analysts address key questions about the rapidly shifting landscape for social media, retail and ecommerce, and financial services.
Article
| JUL 6, 2022
TikTok reconfigures its social commerce strategy: As western consumers fail to embrace livestream shopping en masse, the social media platform is forced to dial back expansion plans.
Audio
| MAY 27, 2022
On today's episode, we discuss the social media regulations coming this year, whether virtual try-on will ever take off, how not to interrupt the consumer, whether shipping is the new ecommerce frontier, Formula One racing's newfound US popularity, an unpopular opinion about in-store shopping, some facts about sea creatures, and more. Tune in to the discussion with our senior director of Briefings Stephanie Taglianetti, director of reports editing Rahul Chadha, and analyst Bill Fisher.
Report
| DEC 6, 2021
Chart
| APR 20, 2022
Article
| MAR 11, 2022
Twitter expands social commerce offerings to catch up with competitors: The social media platform won’t be a shopping destination anytime soon, but that won’t stop it from experimenting.
Chart
| FEB 23, 2022
Report
| APR 4, 2022
Article
| JUN 7, 2022
Super apps in Asia, such as WeChat, Alipay, and mobile messaging app Line, have dominated ecommerce and online services in the region for years. Now, some Western apps are trying to build their own super apps by creating marketplaces next to their core financial, social, or delivery services. Most of these apps use a combination of monetization methods, including commissions and ad serving.
Article
| JUN 30, 2022
Energy independence undermined: A group is using propaganda to keep other countries dependent on rare-earth minerals from China. As more disinformation looms, social media companies could help stop it.
Report
| JUN 16, 2022
How should marketers adapt their social media strategy to maximize engagement with US social media users? WHAT’S IN THIS REPORT? Our latest forecasts for US social network users by platform and for time spent with social media, plus an analysis of what the changes mean for marketers.
Report
| DEC 14, 2021
What’s stopping consumers from purchasing via social media? How does trust in a social media platform relate to the willingness to shop there? WHAT’S IN THIS REPORT? We surveyed 1,730 US social media users on the factors that most affect their trust in social platforms.
Chart
| JAN 19, 2022
Article
| MAR 31, 2022
Around the world, Facebook is the most popular social app for livestream purchases. Among internet users who had bought a product via a social media livestream, 57.8% did so on the blue app. Meanwhile, 45.8% have made a livestream purchase on Instagram, and just 15.8% have on TikTok.
Report
| DEC 16, 2021
In Latin America in 2022, digital payments will make gains, consumer expectations around ecommerce will shift, corporate sustainability and social issues will come to the fore, SMBs will bank on social commerce, and retail media networks will make their presence felt.
Chart
| APR 18, 2022
Article
| MAR 30, 2022
Fragrances will see about $240 million in US ecommerce sales this year, following a massive 72.9% growth rate in 2021, when consumers returned to social activities but stuck with their pandemic-induced habit of shopping online.
Chart
| APR 8, 2022
Chart
| APR 8, 2022
Chart
| APR 8, 2022
Audio
| FEB 25, 2022
On today's episode, we discuss whether Donald Trump's new "Truth Social" platform can make some noise, Facebook rebranding the News Feed, whether LinkedIn is the best social network, Uber and Lyft's rebound, how Apple changed Facebook, an unpopular opinion about Disney, where Valentine's Day came from, and more. Tune in to the discussion with our director of forecasting Oscar Orozco and analysts Blake Droesch and Peter Vahle.
Audio
| FEB 10, 2022
On today's episode, we discuss how concerned everyone should be about Facebook's latest Q4 earnings showing that daily active users were shrinking for the first time ever. Then for "In Other News," we talk about consumers' current feelings about social commerce and the likelihood of social media subscriptions catching on. Tune in to the discussion with our analyst Debra Aho Williamson.
Chart
| MAR 14, 2022
Chart
| FEB 23, 2022