Following a year of lockdown-related growth in 2020, retail ecommerce sales in Western Europe will continue to rise for the next several years. By the end of 2022, ecommerce sales will account for 14.8% of total retail sales in the region and hit nearly $660 billion.

Holiday sales in the UK this year will grow by 8.1% from last year, with ecommerce sales growth rates stabilizing after spiking in 2020.

Cross-Border Commerce Europe. FedEx. Worldline.

In Spain, that 36.0% growth rate boosted ecommerce sales to €32.50 billion ($36.40 billion) in 2020. Italy, like Spain, posted one of the worst declines in total retail sales, but ecommerce sales jumped by 24.3%, to an estimated €22.39 billion ($25.07 billion).

Europe. Startup Funding Will Continue on Its Upward Trajectory. According to a Dealroom report, €49 billion ($55.87 billion) in funding went to European startups in H1 2021, or close to three times the amount raised during H1 2020.

We forecast that Amazon’s share of US ecommerce sales in 2021 will be 41.4%; next in line is Walmart with a 7.2% share. According to CNBC, Amazon’s revenues per minute were $837,330.25 in Q1 2021; Apple was next with ​​$691,234.57 per minute. Why look at the power of Amazon in 2021?

A Focus on Sustainability Is Widespread in Europe, and Increasing. Even before the pandemic, most consumers in Europe were taking some actions to limit the social and/or environmental damage they cause—and looking for brands to do the same.

Digital sales will underpin most of that growth, with an increase of 19.0% expected in 2021, pushing ecommerce sales to £182.92 billion ($234.57 billion). What trends are disrupting retail? There are five key factors UK retailers should note.

Last year, there was a huge shakeout in the UK’s retail landscape. Long-established names disappeared, hobbled by pandemic pressures, while a swath of digital-first players gained new customers.

Ecommerce helped retail out of a sticky spot during the pandemic, and those habits formed during lockdowns will endure, as digital demands more attention than ever—37.5% of all retail sales this year will be ecommerce sales.

Much of Europe’s low numbers reflect the continent’s overall lower level of ecommerce, but its mcommerce share of total ecommerce sales is actually higher than North America’s (38.2%). Mcommerce in China provides clues for the future of US retail. UK retail resembles US retail in many ways, but the UK has nearly four times the mcommerce penetration of total retail sales.

The European competition: A multitude of European startups are competing fiercely in this space, including Germany’s Flink, Turkey’s Getir, and London-based Zapp. Philadelphia-based Gopuff is also making a significant play for the European market, having acquired UK delivery services Dija and Fancy in just the past few months.

A March 2021 study by Cross-Border Commerce Europe, supported by FedEx Express and Worldline, concluded that the value of such sales in Western Europe and Scandinavia would rise 51% between 2020 and 2022, to €220 billion ($251 billion). Key Takeaways.