Ecommerce sales in Canada will reach $79.80 billion in 2022, up 10.4% year over year (YoY).

As Amazon’s largest category, it will account for 24.4% of Amazon’s ecommerce sales for the entirety of 2022, while growing by 12.2%. Amazon will push an array of its own products—like the Fire TV Omni Series, the latest Echo, and smart home products like Ring and Blink. And other brands stand to benefit too, as Amazon takes on the heavy lifting of creating demand for these higher-ticket purchases.

Then there are luxury retailers (Burberry, LVMH Moët Hennessy Louis Vuitton, and Canada Goose), which have a customer base that is less affected by inflation. The losers: Just as there’s no one cause that propelled the Q1 “winners,” there are a host of explanations for Q1 missteps.

The trend line: The two retailers’ efforts come at a time when digitally native brands’ D2C ecommerce sales are decelerating. We estimate their growth will slow to 17.5% this year, which is down from 19.8% last year, and 40.0% in 2020.

In China, ecommerce sales will make up a substantial share of 2022's total retail sales at 46.3%, while the UK and South Korea will round out the top 3, with 36.3% and 32.2% ecommerce shares, respectively.

Our forecasts for retail and ecommerce sales are updated on a biannual basis in order to continually incorporate the latest changes and developments in the global marketplace.

Latin America/Canada/Russia: 280 data points from 35 sources. Our complete estimates for social commerce sales in the US and China, as well as social commerce buyers in 13 countries, can be found in this report’s accompanying spreadsheet. The State of Social Commerce in the US and China. There’s no question that social commerce is growing fast in the US.

Following nearly 10 years of double-digit growth, ecommerce sales in Canada surpassed 10% of total retail sales for the first time last year, reaching 12.7%. Since 2019, ecommerce sales have nearly doubled their share, reaching $64.51 billion this year.

Our annual lookahead for Canada highlights some growth areas for brand marketers as well as the mediascape that’s evolving to serve them.