Ecommerce helped retail out of a sticky spot during the pandemic, and those habits formed during lockdowns will endure, as digital demands more attention than ever—37.5% of all retail sales this year will be ecommerce sales.
As joy spending takes hold, and consumers transition to discretionary productcategories in 2021, it will be essential for these retailers, who carry a wide array of items, to highlight their products and brands to would-be buyers. Read Next.
The pandemic led to unprecedented growth in US ecommerce sales. Even as sales growth returns to somewhat normal levels in 2021, total sales will far exceed our pre-pandemic estimates.
Morgan report, found that CPG led all productcategories in mcommerce sales growth in North America last year, with a 109% YoY increase. Food and grocery apps were another category that grew rapidly. The number of US users of grocery apps jumped 40.9% YoY in 2020, and food delivery downloads jumped 32.7%, we estimate.
US grocery delivery ecommerce sales will grow by 11.4% this year to reach $79.71 billion. This marks a deceleration from 2020, which saw a 41.7% increase in online sales of grocery products fulfilled via delivery.