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  • Report
     | 
    APR 27, 2021

    Ecommerce penetration is edging on 15%: In 2021, ecommerce sales will make up 14.9% of total health/personal care/beauty sales. Prior to the pandemic, we expected ecommerce sales in the category would make up just 12.5% of total sales this year. Computer and Consumer Electronics.

  • Report
     | 
    JUL 8, 2021

    Ecommerce penetration will continue to increase, more than doubling from 2019 to 23.6% in 2025. What’s Inside:. This report is part of the global ecommerce series and contains our latest forecasts for ecommerce in the US through 2025 where possible. It includes our estimates for the following areas:. Retail, ecommerce, and brick-and-mortar sales volume, change, and penetration. BNPL user metrics.

  • Report
     | 
    JUL 7, 2021

    Prior to the pandemic, only eight of the 32 markets we cover recorded ecommerce penetration in the double digits. In 2020, that list expanded to 16 markets and will include 22 markets by 2025. Digital Buyers: Social and Cross-Border Commerce Fuel Gains in 2021 and Beyond.

  • Report
     | 
    SEP 21, 2021

    While the majority of grocery sales will continue to happen offline, the sheer size of the market—along with its low ecommerce penetration—means there’s still significant room for digital sales to grow. Four Trends Driving Digital Grocery Sales Growth. 1. Digital grocery buyers are increasing their spending.

  • Report
     | 
    JAN 13, 2021

    Ecommerce adoption has been growing rapidly in recent years, and in some advanced economies (as well as in China) ecommerce penetration could be approaching the saturation point among internet users. Thus, the surge in ecommerce generated by the pandemic served mainly to keep user growth rates from declining, rather than drive an unexpected acceleration.

  • Article
     | 
    JUL 14, 2021

    Prior to the pandemic, only eight of the 32 markets we cover recorded ecommerce penetration in the double digits. In 2020, that list expanded to 16 markets and will include 22 markets by 2025.

  • Article
     | 
    AUG 20, 2021

    But it will account for just 9.6% of total grocery sales this year, making it one of the few categories yet to reach double-digit ecommerce penetration. Is it therefore worth all the attention it receives? In short, yes—grocery ecommerce is worth the hype.

  • Report
     | 
    AUG 4, 2021

    US retail mcommerce sales grew 41.4% during the pandemic year of 2020 and are set to double from this elevated base by 2025. This report looks at what’s driving this growth and how sellers should respond.

  • Report
     | 
    JAN 21, 2021

    “As a result, we’re going to see considerably higher ecommerce penetration rates across almost all retail categories post-pandemic.”. In-store grocery sales reached record levels as cooking at home increased due to the restrictions on eating out. Grocery sales spiked in late March and early April, according to Statistics Canada.

  • Performance Metrics
     | 
    JUL 1, 2020
  • Report
     | 
    OCT 22, 2020

    “The retailers most at risk will be those who have a high percentage of ecommerce penetration and a low average order value (AOV),” wrote retail analyst Richard Kestenbaum in an August 2020 Forbes article. “Those are the ones that have the highest shipping cost as a percent of value of products purchased.”. Marketing Strategies for Holiday Success.

  • Article
     | 
    OCT 12, 2020

    When excluding gas and auto sales (categories sold almost exclusively offline), ecommerce penetration jumps to 20.6%. “There will be some lasting impacts from the pandemic that will fundamentally change how people shop,” said Cindy Liu, eMarketer senior forecasting analyst at Insider Intelligence. “For one, many stores, particularly department stores, may close permanently.

  • Report
     | 
    JUN 8, 2020

    Another way of looking at ecommerce penetration is to calculate it as a percentage of total retail, excluding gas and auto category sales from the denominator, since these categories (outside of some auto parts and a negligible percentage of auto sales) are almost exclusively purchased offline.

  • Article
     | 
    APR 14, 2020

    “Longer term, there will be increases in return volume as ecommerce penetration increases, even if overall retail sales slow down,” she said. “We know online retailers have return rates of four to six times that of brick-and-mortar.”. Steven Dennis, president and founder of SageBerry Consulting, however, suspects that things will largely revert to normal once the pandemic begins to subside.

  • Report
     | 
    JUL 22, 2020

    Individual categories’ ecommerce penetration varies widely from these benchmarks. Books/music/video will be the most highly penetrated ecommerce category with 62.7% of total category sales coming from digital channels, becoming the first category to achieve an ecommerce majority.

  • Article
     | 
    FEB 16, 2021

    “As a result, we’re going to see considerably higher ecommerce penetration rates across almost all retail categories post-pandemic.”. Not sure if your company subscribes? You can find out here.

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