This report explores the pandemic’s impact on total retail, ecommerce, and mcommerce sales in Latin America, with breakouts for Argentina, Brazil, and Mexico. It also examines key drivers fueling regional market movements in 2021 and beyond.

Kueski offers consumer installment lending in Mexico, and Nigeria-based TradeDepot offers B2B BNPL for online merchants.

In Latin America in 2022, digital payments will make gains, consumer expectations around ecommerce will shift, corporate sustainability and social issues will come to the fore, SMBs will bank on social commerce, and retail media networks will make their presence felt.

This report analyzes H1 2021 retail ecommerce sales figures for seven companies in Latin America, including Mercado Libre, Magazine Luiza, and Falabella. It also explores key trends that are helping to fuel ecommerce growth at each of these companies.

The region’s seismic pivot toward ecommerce prompted a change in the way consumers search for products. Many are now beginning their consumer journey directly on ecommerce websites and apps like Mercado Libre, Amazon, Americanas S.A., and Magazine Luiza—rather than on search engines like Google.

The massive reach, ad targeting capabilities, and ecommerce features of platforms like Facebook, Instagram, and TikTok will give sellers the tools they need to break into new markets, connect with consumers, and drive sales. Appendix. Latin America. Argentina. Brazil. Mexico. Facebook. Instagram. TikTok. Twitter. Read Next. Listen Next. Sources. All iN. Etus.

Don’t confuse social commerce with ecommerce. Social media platforms will never be Amazon. While most traditional ecommerce purchases start with a product search—which requires intent—social media’s sweet spot lies in discovery.