Report
| JAN 6, 2022
This report analyzes H1 2021 retail ecommerce sales figures for seven companies in Latin America, including Mercado Libre, Magazine Luiza, and Falabella. It also explores key trends that are helping to fuel ecommerce growth at each of these companies.
Report
| APR 15, 2022
Retail media advertising sits at the intersection of two major digital disruptions unfolding in Latin America: the meteoric rise of ecommerce and reallocation of ad dollars toward digital formats. While still nascent, retail media will play a larger part of brands’ marketing strategies in 2022.
Article
| APR 18, 2022
In Latin America, ad buys on ecommerce channels consist of lower-funnel actions like sponsored product ads. Although brands are shifting spending to more upper-funnel formats, such as sponsored display and video, these performance-driven formats will remain the cornerstone of marketers’ retail media strategies in the near term.
Report
| DEC 16, 2021
In Latin America in 2022, digital payments will make gains, consumer expectations around ecommerce will shift, corporate sustainability and social issues will come to the fore, SMBs will bank on social commerce, and retail media networks will make their presence felt.
Chart
| MAR 15, 2022
Chart
| MAR 15, 2022
Chart
| FEB 7, 2022
Chart
| FEB 7, 2022
Chart
| FEB 7, 2022
Chart
| FEB 7, 2022
Article
| JAN 13, 2022
In H1 2021, Mercado Libre scooped up more than $13 billion in digital sales across Latin America, making it the region’s biggest ecommerce company.
Report
| JUL 14, 2021
This report explores the pandemic’s impact on total retail, ecommerce, and mcommerce sales in Latin America, with breakouts for Argentina, Brazil, and Mexico. It also examines key drivers fueling regional market movements in 2021 and beyond.
Article
| JAN 10, 2022
Over the past two years, retail ecommerce in Latin America has experienced unprecedented growth. Now, although people are returning to physical stores, consumers have fully embraced buying online, paving the way for long-term growth in the region.
Chart
| JAN 28, 2022
Chart
| JAN 26, 2022
Article
| APR 21, 2022
Contractual issues have reportedly stalled its plans to let users send money to businesses via WhatsApp.
Forecasts
| JAN 4, 2022
Forecasts
| JAN 4, 2022
Forecasts
| JAN 4, 2022
Forecasts
| DEC 23, 2021
Forecasts
| DEC 23, 2021
Forecasts
| DEC 23, 2021
Article
| APR 21, 2022
Retail media advertising poised to grow in Latin America: The region’s marketers and retailers are awakening to opportunities to help drive consumer purchases with media networks.
Chart
| APR 12, 2022
Chart
| APR 12, 2022