This report explores the pandemic’s impact on total retail, ecommerce, and mcommerce sales in Latin America, with breakouts for Argentina, Brazil, and Mexico. It also examines key drivers fueling regional market movements in 2021 and beyond.
As brick-and-mortar stores remained shuttered, ecommerce quickly became the channel of choice for many consumers in Latin America. In turn, retailers quickly shifted their attention toward online sales channels to keep pace with consumers’ growing appetite for online shopping.
The pandemic boosted Canada’s ecommerce market robustly last year by 75.0%, making it the second-fastest-growing ecommerce market worldwide behind Argentina, at 100.6% growth. “The shift to online shopping was slower to develop in Canada than other countries, notably the US, so there was plenty of room to grow,” said eMarketer principal analyst at Insider Intelligence Paul Briggs.