The pandemic boosted retail ecommerce sales across the world and fueled double-digit gains in France and Germany in 2020. This year, both countries will see single-digit growth, as physical retail begins to recover.

After a complicated 2020, most industries in Germany will accelerate their digital ad spending growth in 2021. The rebound for travel and auto will underwhelm, but retail spend will soar.

The coronavirus pandemic has been disastrous for the vast majority of Europe’s retailers. Digital retail has benefitted, though. In Germany, we expect retail ecommerce sales to rise 16.2% this year, and total $92.33 billion.

Sustainability is a hot topic, especially in the wake of the coronavirus pandemic. In 2021, most ecommerce buyers, sellers, and logistics firms are taking steps to be more eco-friendly. But commitment and progress are patchy.

The region’s seismic pivot toward ecommerce prompted a change in the way consumers search for products. Many are now beginning their consumer journey directly on ecommerce websites and apps like Mercado Libre, Amazon, Americanas S.A., and Magazine Luiza—rather than on search engines like Google.

By contrast, far fewer internet users in Italy (37%), Spain (36%), and Japan (30%) are comfortable with apparel by way of thrift stores, consignment shops, and other resellers. More like this:. Report: US Generation Z Shopping Behaviors. Article: Q&A: thredUP talks about resale as the future for retail brands. Article: H&M challenged with merging affordable fashion and expensive tech.

According to the Blockthrough survey, 21.4% of US internet users said they’d be likely to share their personal information in exchange for incentives like shopping discounts, and 36.6% were neither likely nor unlikely. Balancing What Feels Invasive vs. Helpful.

Parcels in the US, Australia, and the UK most commonly originate from China, as many retailers ship goods from the country.