Pinterest gets a Shopping List: The new feature strengthens Pinterest's lower-funnel capabilities, a key ingredient for its social commerce ambitions.

eMarketer was pleased to moderate a Tech-Talk Webinar featuring Decibel by Medallia’s Cindy Lynes, director of product marketing, and Nissan’s Dip Shah, senior manager, global CX optimization. They discussed how marketers can create better customer journeys, and deliver bottom-line results.

eMarketer is pleased to moderate a Tech-Talk Webinar featuring Feedvisor’s Dani Nadel, president and chief operating officer, and Andrew Altersohn, general manager, enterprise brands. They will share strategies for brands on Amazon that leverage advertising, pricing, and content optimization in unison to drive engagement and conversions this holiday season.

The dominant digital path to purchase begins with a product search—often unbranded—during which the consumer demonstrates intent. They are subsequently delivered paid and organic results for relevant brands and retailers, steering them in the direction of a conversion event. But what about all those times when a consumer doesn’t know what they want? That’s the opportunity for discovery, and where social commerce platforms are beginning to fill the void.

Here’s how publishers are developing and expanding their ecommerce monetization strategies, and how brands and retailers can partner with them to drive purchases in the affiliate channel.

Social commerce accelerated in the US in 2020 amid the pandemic-driven ecommerce boom as key platforms advanced their shopping and checkout capabilities.

That figure will surpass 50% by the end of 2024, as consumers and social media platforms alike reimagine online shopping. More like this:. Audio: What will the media world look like in 2030? Part 1: Digital ads, shopping, and banks. Article: Pinterest pushes for conversions with new Shopping List feature. Article: OOH advertising returns in China, bearing new opportunities.

Our forecast for Instagram shoppers

How TikTok shopping would change the app: TikTok is testing a shopping tab, which would make ecommerce more prominent on the app, strengthen its performance marketing options, and maybe get marketers to stop seeing it as just an experimental platform.