In the US, desktop computers had the highest ecommerce conversion rate of any device during Q4 2021, at 3.8%. Tablets followed with a 3.2% conversion rate, while mobile registered a substantially lower rate of 2.3%.

Snap believes AR can transform the online shopping experience: Our principal analyst spoke with the company’s global AR product strategy lead about how Snap is helping brands increase conversions and reduce returns.

For US retailers, ecommerce conversions are increasingly taking place on mobile phones.

L’Oréal’s data-driven marketing enables personalization so consumers can explore their unique beauty. Hear from L’Oréal’s chief digital and marketing officer about how the company is effectively using multichannel marketing to enhance engagement, drive conversion, and create consumer loyalty.

Curated by eMarketer, this special collection of interviews will help you understand how intentional marketing, quality products, conversion strategies, and more have led direct-to-consumer (D2C) brands to success.

Find out how retail marketers can improve conversions through customer experience and marketing

Behavior: This may be anonymous, such as browsing behavior, or about a known customer, such as how often they shop with a brand. Attributes: Includes a broad range of elements, from a customer’s age or gender to the car they drive and whether they have a yard.

Advertisers at ecommerce retailers—particularly ecommerce-native brands (i.e., direct-to-consumer brands)—were more likely to do DR advertising on Facebook, while consumer packaged goods (CPG) brands tended to have branding goals, according to a November 2020 Pivotal Research Group survey of US brand and agency marketers.

Pinterest gets a Shopping List: The new feature strengthens Pinterest's lower-funnel capabilities, a key ingredient for its social commerce ambitions.

Traffic on ecommerce websites and apps is ground zero for establishing a retail media network.

Here’s how publishers are developing and expanding their ecommerce monetization strategies, and how brands and retailers can partner with them to drive purchases in the affiliate channel.