Forecasts
| MAR 15, 2022
Forecasts
| MAR 14, 2022
Forecasts
| MAR 18, 2022
Forecasts
| MAR 15, 2022
Forecasts
| MAR 15, 2022
Forecasts
| MAR 14, 2022
Forecasts
| MAR 14, 2022
Forecasts
| MAR 14, 2022
Forecasts
| MAR 18, 2022
Forecasts
| MAR 18, 2022
Article
| APR 18, 2022
In Latin America, ad buys on ecommerce channels consist of lower-funnel actions like sponsored product ads. Although brands are shifting spending to more upper-funnel formats, such as sponsored display and video, these performance-driven formats will remain the cornerstone of marketers’ retail media strategies in the near term.
Article
| APR 6, 2022
In 2022, 40.7% of China’s digital ad spending will go toward the ecommerce channel, for ads offered by retailers like Alibaba and JD.com. This eclipses the share in the US, where 14.5% of digital ad spending will flow to ecommerce channel ads sold by the likes of Amazon, Walmart, and eBay.
Audio
| DEC 9, 2021
On today's episode, we discuss Amazon's role in the trend of retail media advertising and some of the new advertising features we can expect to see from the online shopping giant. We then talk about Walmart's readiness to take on Amazon and whether America's internet is turning into a QVC-like shopping channel. Tune in to the discussion with eMarketer principal analyst at Insider Intelligence Andrew Lipsman.
Chart
| MAR 15, 2022
Chart
| MAR 15, 2022
Chart
| MAR 1, 2022
Chart
| MAR 1, 2022
Chart
| FEB 7, 2022
Chart
| FEB 7, 2022
Chart
| JAN 21, 2022
Report
| APR 15, 2022
Retail media advertising sits at the intersection of two major digital disruptions unfolding in Latin America: the meteoric rise of ecommerce and reallocation of ad dollars toward digital formats. While still nascent, retail media will play a larger part of brands’ marketing strategies in 2022.
Audio
| DEC 16, 2021
On today's episode, we discuss the most impressive parts of the triopoly's (Google, Facebook, and Amazon) performances this year, what we were most concerned about, and why they will lose or gain share in 2022. We then talk about a new TV show designed specifically for social media and whether YouTube TV adding channels can move the needle. Tune in to the discussion with eMarketer principal analyst Paul Verna and senior analyst at Insider Intelligence Jasmine Enberg.
Chart
| JAN 6, 2022
Report
| MAR 8, 2022
Here’s how ad buyers ranked the retail media networks of 11 major retailers—Amazon, Best Buy, Costco Wholesale, eBay, The Home Depot, Instacart, Kroger, Macy’s, Target, Walmart, and Wayfair—according to the attributes they value most.
Report
| JAN 26, 2022