Amazon’s two fastest-growing ecommerce categories this year will be health, personal care, and beauty as well as food and beverage.

Auto and parts and food and beverage will be the fastest-growing ecommerce categories; both will see double-digit growth but from a relatively small base.

Across almost all product categories, US luxury shoppers are far more likely to make purchases in-store than online. Physical retail had the widest lead in the food and beverage category, followed by watches and jewelry. Digital got the upper hand in only fashion and travel, suggesting that for many tangible luxury goods, shoppers prefer to see and feel them before spending big bucks.

Amazon’s digital sales will grow significantly faster than the overall market in four categories this year.

After a banner year in 2021, we expect retail media advertising to rise to $52.21 billion by 2023. Dozens of retail media networks have launched over the past few years, with virtually every leading digital marketplace, mass merchandiser, national grocery chain, category-specific retailer, and delivery provider getting into the game.