Retailers need multiple approaches to curb the cost of returns: With online returns costing retailers 21% of their order value on average, retailers need several ways to lower associated fees.

Here’s how publishers are developing and expanding their ecommerce monetization strategies, and how brands and retailers can partner with them to drive purchases in the affiliate channel.

Zara is charging UK customers £1.95 to return online orders: The fee may help preserve Zara’s margins, but it could come at a cost to brand loyalty.

In the US, the average DoorDash order is $37.28, per Business of Apps. Using BNPL for low-dollar-value purchases like these might encourage negative purchasing behavior, especially in younger consumers.

The cost of returns: Online returns are an expensive and growing problem for retailers, costing on average 21% of their order value, per Pitney Bowes. Asos noted in its earnings statement that in addition to higher logistics costs, the retailer also must factor in increased discounting and the labor required to shift returned items, all of which eat into margins.

Mobile payments have proven their value during the pandemic as a way to limit our risk to exposure instead of paying with cash or card. Last year, per our estimates, smartphone usage in the US surged to an average of 182 minutes daily (from 154 minutes pre-pandemic), which extended to payments.

eMarketer was pleased to moderate a Tech-Talk Webinar featuring Matthew Wasley, senior product marketing manager at Adobe. He shared how product recommendations can increase conversions, average order value and brand loyalty.

eMarketer was pleased to moderate a Tech-Talk Webinar featuring Matthew Wasley, senior product marketing manager at Adobe. He shared the concept of self-driving sites and how product recommendations can increase conversions, average order value and brand loyalty.

Even if people decide to hold onto the apps once shops and restaurants are fully open, average order sizes will likely decline as shoppers use online orders to supplement other purchases.