The opportunity: AR ecommerce is still nascent in China, but the technology is gaining traction among the country’s hundreds of millions of novelty-seeking online shoppers. It can help engage consumers and potentially improve sales conversions. AR is growing faster than VR in China—both in revenues and device shipments. AR currently generates less revenue than VR in China, but it’s growing faster.
The company also offers convenience, alcohol, and grocery deliveries. It's selling itself to investors as a delivery company, rather than just a food delivery company, in a push for long-term success beyond the restaurant delivery intermediary industry.
In-person discovery is an integral part of a spirit marketer’s strategy. So when brand discovery shifted online, Brenne Whisky found that consumers aren’t shy about a buy-to-try purchase. Watch Industry Voices Spotlight on CPGs with Brenne’s president and founder Allison Parc to hear how direct-to-consumer (D2C) access made continued discovery possible.