Even before the pandemic, ecommerce channel advertising was attracting a lot of attention from advertisers—especially in verticals like consumer packaged goods (CPG)—as well as retailers, which hoped to add new higher-margin revenue streams to their businesses after seeing Amazon’s success in the area. Amazon had become the No. 3 digital ad seller in the US thanks primarily to placements on its ecommerce property, and companies including Walmart, Target, and eBay had been growing similar businesses.

Traditionally, travel advertisers including online travel agencies are among the biggest search ad spenders on Google. That business tanked last year, but ecommerce-related search advertising outperformed thanks to the supercharged digital retail environment.

eMarketer was pleased to moderate a Tech-Talk Webinar featuring VidMob's founder and CEO, Alex Collmer, and Snap’s Tom Bates, creative strategy leader for retail, ecommerce and apps. They shared insights from the Intelligent Creative playbook used by the world’s leading digital marketers to develop impactful Snap Ads.

Pandemic-fueled ecommerce growth propelled sponsored product and brand ad business

Amazon’s net US digital ad revenues will rise by 41.0% this year as consumers shift dramatically to more ecommerce shopping and advertisers pay to get in front of shoppers at their leading destination.

The CPG industry will increase its investments in digital advertising this year as strong sales of essential goods and personal care products—particularly on ecommerce platforms—gave advertisers reasons to keep spending during the pandemic.

eMarketer on pleased to moderate a Tech-Talk Webinar featuring Infutor's chief information security officer, Len Lombardo, and Ken Dreifach, an ad tech and e-commerce lawyer at ZwillGen. They discussed how brands, martech providers, publishers, and advertisers can navigate the evolving omnichannel marketing and privacy landscape, including the legal considerations.

eMarketer principal analyst Nicole Perrin and forecasting analyst at Insider Intelligence Eric Haggstrom discuss what they're paying attention to in 2021 and why: digital ad measurement, connected TV, and ecommerce channel advertising.

eMarketer forecasting analyst Eric Haggstrom and principal analysts at Insider Intelligence Andrew Lipsman and Nicole Perrin discuss the size and growth of ecommerce channel advertising, and where it is headed. They then talk about Sephora stores inside Kohl's, the future of the department store, and why Google is in a spat with the IAC.

Social media usage, advertising, and commerce will reach new levels in 2021, presenting big opportunities for brands to engage consumers.

The duopoly of Facebook and Google still dominates digital ad revenues worldwide, but a collective rival from the ecommerce industry is showing momentum.

On today's episode, we discuss Amazon's Q1 advertising performance, where its ad dollars are coming from, the retail media competitors to watch out for, and whether a fourth digital ad giant will emerge. We then talk about why TV networks aren’t prioritizing programmatic as they move into the world of streaming, Verizon's new digital out-of-home ads, and why Netflix might be preparing to venture into the video game universe. Tune in to the discussion with eMarketer senior forecasting analyst at Insider Intelligence Eric Haggstrom.

Doing so will be critical for Amazon to maintain its competitive positioning as ecommerce grows and rivals improve their ecommerce business. The pandemic-driven surge in ecommerce is set to last, and Amazon is at the forefront. Despite an overall spending downturn, US ecommerce sales accelerated by 33.6% last year to hit $799.18 billion, and etail’s share of overall retail is poised to grow in 2021.

The return of live sports produced a flurry of licensing activity from broadcast networks and streaming services—including digital video, social, and ecommerce platforms. It also reignited concerns about the sustainability of pricing models for sports video and TV.

When Apple launched its competing AirTags trackers and FindMy service in April, it pointed out that its system can find lost items using an ad-hoc network of Apple iOS and Mac devices, but without exposing personal data. While Amazon doesn’t have billions of iPhones constantly connected to networks, it does have its Echo speakers and various IoT devices at its disposal.

Almost all digital display advertising is transacted programmatically now—but that doesn't mean programmatic isn't still evolving. Gila Wilensky, president, US at programmatic media firm Xaxis, joins eMarketer principal analyst at Insider Intelligence Nicole Perrin to discuss what Xaxis is expecting for the next 10 years of programmatic advertising, including how AI will continue to evolve in the space, how addressability and measurability will change post-cookie, and what the maturation of ecommerce means for digital advertising.

On today's episode, we discuss who owns everything in the media universe, the formation of Warner Bros. Discovery, and why Amazon bought MGM. We then talk about how people are consuming sports in different ways, CNN's new streaming service, and whether HBO Max with ads can make a big splash. Tune in to the discussion with eMarketer senior forecasting analyst at Insider Intelligence Eric Haggstrom.

On today's episode, we discuss how advertisers are adjusting as the pandemic eases in the US, whether Facebook Live Shopping can get off the ground, online shopping's deceleration, if faster delivery can really help retailers compete with Amazon, what to make of Snapchat's fourth-generation augmented reality glasses, and how much time we really have to enjoy life. Tune in to the discussion with eMarketer senior analyst Sara M. Watson, analyst Daniel Keyes, and analyst at Insider Intelligence Blake Droesch.

Social entertainment is here to stay. With the dramatic rise of TikTok, along with the growing number of traditional social platforms and standalone apps in this space, we are convinced that short, user-generated videos will be a lasting part of the social media landscape, particularly for organic and influencer marketing, paid advertising, and social commerce.

Link Walls, vice president of digital marketing strategy at ChannelAdvisor, talks with Rimma Kats, executive editor at eMarketer, about how marketers should reevaluate retail media, ads on Amazon, and data privacy.