Retail media advertising is the next big trend in digital advertising, driven by the surge in ecommerce spending and brands’ desire to target consumers close to the point of purchase.

Amazon’s net US digital ad revenues will rise 55.5% this year, as the No. 3 digital ad seller rides the wave of an ecommerce shift that’s attracting more brand investment.

On today's episode, we discuss Amazon's role in the trend of retail media advertising and some of the new advertising features we can expect to see from the online shopping giant. We then talk about Walmart's readiness to take on Amazon and whether America's internet is turning into a QVC-like shopping channel. Tune in to the discussion with eMarketer principal analyst at Insider Intelligence Andrew Lipsman.

On this special edition of the show, we're taking a look back at some of the most notable conversations we've had this year. In this episode, we discuss what the media world will look like by 2030 concerning digital ads, shopping, banks, pay TV, digital video, and esports.

Social video advertising is now capable of driving benefits throughout the funnel. Advertisers expect to prioritize a few key paid social strategies in 2022, including developing more native video ad creative, promoting creator videos as paid ads, investing more in ISR, and supporting efforts around still-emerging shopping livestreams on social platforms.

On today's episode, we discuss the main takeaways from Facebook's corporate name change to Meta, Instagram's affiliate shops development, how out-of-stock messages could affect advertising, Instagram Reels ads versus TikTok paid ads, selling out this year's Super Bowl ads, reacquainting yourself with the commute, a hidden secret in the number pi, and more. Tune in to the discussion with eMarketer analyst Blake Droesch and principal analysts at Insider Intelligence Suzy Davidkhanian and Paul Verna.

On today's episode, we discuss the most interesting takeaways from Amazon's Q3 earnings, why the online store's sales hit the brakes, and how Amazon's ad business is coming along. We then talk about Walmart testing an SMS-assisted ecommerce tool called “Walmart Text to Shop,” how new brick-and-mortar stores might look different, and Pinterest's new shoppable live series called Pinterest TV. Tune in to the discussion with eMarketer principal analyst at Insider Intelligence Andrew Lipsman.

On today's episode, we discuss who is using "buy now, pay later" (BNPL) services, why they're choosing them, whether banks can compete, and the dark side of these payment options. We then talk about whether Amazon's tech-fueled fitting rooms can move the needle, what early Black Friday deals from Amazon really mean, and some advertising secrets from the online shopping giant. Tune in to the discussion with eMarketer principal analysts at Insider Intelligence David Morris and Andrew Lipsman.

Square sellers can set up dedicated shopping tabs on TikTok, include product links on videos, and run ads using TikTok Ads Manager.

On today's episode, we discuss how much Americans shop on their smartphones, what's encouraging them to shop more, and what's holding them back. We then talk about what to make of Apple's battle with Epic Games, where 5G has gone, and how advertisers are handling looming third-party cookie changes. Tune in to the discussion with eMarketer principal analyst at Insider Intelligence Yory Wurmser.

On today's episode, we discuss whether TikTok is actually a top choice for social advertisers, how it compares with other ad channels, and what to make of the companies current shopping efforts. We then talk about Facebook's "meaningful pivot" around its ad business, the latest Federal Trade Commission suit against the social giant, and whether Reels on the blue app has potential. Tune in to the discussion with eMarketer principal analyst at Insider Intelligence Debra Aho Williamson.

On today's episode, we discuss where B2B marketing is headed and what some of the biggest challenges will be along the way. We then talk about our brand new influencer marketing spending forecast, what to make of TikTok Stories, and Instagram testing ads within its Shops tab. Tune in to the discussion with eMarketer principal analyst Jillian Ryan and senior forecasting analyst at Insider Intelligence Eric Haggstrom.

We estimate that 1 in 8 digital ad dollars this year will be spent on impressions for ecommerce properties. This week, we discuss our forecast as well as Amazon's rise, which companies are most interesting to watch now, and what we expect as more upper-funnel ads appear in retail media. Tune in to the discussion with eMarketer senior forecasting analyst Eric Haggstrom and principal analysts at Insider Intelligence Andrew Lipsman and Nicole Perrin.

Amazon fined under GDPR: The tech giant was fined €746 million for using consumer shopping data for ad targeting without consent—which doesn’t bode well for other Big Tech companies that are facing privacy-related scrutiny.

Retail media advertising had a banner year in 2021—one that will be hard to top. Although growth is expected to taper this year, there are several reasons why retailers looking to build their own media networks should take notice.

Retailers also have access to lots of first-party customer data and valuable insights about how people shop. For example, a consumer packaged goods (CPG) brand that chooses to spend with Target would be able to reach customers where they are and identify people with purchase intent—and also potentially guarantee better product placements within the store or on the retailer’s ecommerce platform.

Amazon’s quiet ascendance to the digital advertising elite has spawned the now fast-emerging trend of retail media advertising.

For US retailers, ecommerce conversions are increasingly taking place on mobile phones.

She is an experienced sales and account executive, with a proven track record of selling on an enterprise level while educating and building value among the world’s largest and most recognizable brands, agencies and ad-tech companies.

We estimate that digital ad spending by consumer product good (CPG) brands will hit $30.56 billion this year. What's more is that the CPG sector is one of five industries to devote more than 70% of their total ad budgets to mobile.

On today's episode, we discuss how Americans' attention shifted in 2021 (and what that means for the year ahead), the promise of ultra-fast delivery, the ideal amount of ads you should show viewers, whether gaming is more popular than TV for Gen Z, Facebook testing giving more control of the newsfeed to users, the office of the future, how far away the average American adult lives from their mother, and more. Tune in to the discussion with eMarketer analyst Blake Droesch and principal analysts at Insider Intelligence Suzy Davidkhanian and Paul Verna.

Like those retailers, Instacart has a lot of data on shopping habits, which makes it attractive to advertisers. Last year, Instacart debuted a self-service advertising platform that enables brands to promote their products in search results, attracting advertisers such as PepsiCo, Procter & Gamble, and Unilever.

Google’s paid search ads have gotten pricier in the US, with costs per click (CPCs) rising across retail product categories in Q3 2021.