OCT 22, 2020
Marketers will spend $17.37 billion on advertising on ecommerce sites and apps this year, according to eMarketer’s first-ever forecast of ecommerce channel ad spending. Ad spending on ecommerce properties will be up 38.8% from 2019—an acceleration of spending growth, thanks to the pandemic. By the end of this year, ecommerce channel advertising will represent 12.2% of US digital ad spend.
FEB 9, 2021
From the onset of the pandemic, US consumers have shifted to ecommerce for essential goods and personal care products, which is keeping consumer packaged goods (CPG) digital ad spending afloat.
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NOV 9, 2020
Prior to the pandemic, we expected search ad spending to grow by 14.4% this year as part of a trend of gradually slowing growth from 2018 through the end of our forecast period in 2024. When the pandemic upended those expectations, we revised our outlook in anticipation of a virtual halt to travel industry search spending. But as more information has come in throughout the summer and early fall about the pace of consumer ecommerce spending, we have again updated our estimates of search ad spending in 2020—this time, in a positive direction.
NOV 2, 2020
Ecommerce channel ad revenues at Amazon’s competitors, including Walmart. Search and the Ecommerce Channel. Per our first-ever forecast for ecommerce channel ad spending in the US, $17.37 billion will be spent within the segment this year, a 38.8% increase over 2019. That actually represents a slight acceleration despite—or perhaps because of—the pandemic.