Change is coming to Amazon: Amid slowing ecommerce growth, Amazon split its stock, saw its consumer chief resign, and announced plans to shutter its Chinese ebook store.

Ebook readers and low-cost tablets get people to buy ebooks, which in 2020 accounted for a third of book sales in the US, according to Statista. Disruption, Integration, and Leverage. Amazon is not selling the Kindle and Fire tablet with the primary goal of making money per unit.

To learn more about the potential value of these transformational partnerships, download our ebook: How to Get Started with Brand Partnerships. —Maura Smith, CMO, Partnerize.

Shutting down its bookstores isn’t likely to affect Amazon’s hold on the book market: It is estimated to be responsible for at least 50% of all print book sales and over 75% of ebook sales in the US. With online book sales continuing to grow, Amazon has no reason to spend extraneous resources on a sector it already controls.

Meanwhile: Google has updated its Play Store to include an “offers” tab, a discovery hub for sales and free trials of paid apps and discounts on digital content like ebooks. It’s a clear fit for adding more sponsored app ads and could be Google’s answer to the runaway success of Apple’s App Store advertising business. However, Google is seemingly unworried about potential antitrust implications.

Services running on AWS servers that went offline included Disney Plus and Delta Airlines; network games like PUBG, League of Legends, and Valorant; various Amazon services like Kindle ebooks, Amazon Music, and Ring cameras; as well as Tinder, Roku, Coinbase, and Venmo, among others.

Services running on AWS servers that went offline included Disney Plus and Delta Airlines; network games like PUBG, League of Legends, and Valorant; various Amazon services like Kindle ebooks, Amazon Music, and Ring cameras; as well as Tinder, Roku, Coinbase, and Venmo, among others.

The change affects mostly subscription-based “reader apps” that require monthly subscriptions for ebooks, music, or videos. The rule doesn’t apply to all App Store transactions—game-oriented in-app purchases still need to go through Apple’s payment system, which charges between 15% and 30% of gross sales.