Contributed and sponsored by eBay Ads

Business Insider Intelligence research analyst Daniel Keyes, eMarketer principal analyst Andrew Lipsman and senior forecasting analyst at Insider Intelligence Cindy Liu discuss how Walmart, Target, Best Buy, The Home Depot, eBay, Etsy and Kohl's are doing and what their performances tell us about the changing US shopper.

Today’s brands must consistently deliver tailored, meaningful and relevant communications to customers and prospects alike, but it’s challenging. Find out how eBay used optimized marketing language to increase brand engagement and loyalty.

eMarketer principal analyst Andrew Lipsman discusses how the coronavirus pandemic will affect retail and the balance of power between Amazon and the competition. He then talks about eBay appointing a new CEO, 'Amazon Shipping' being put on hold and Le Tote and Lord & Taylor going online-only.

Walmart, on the strength of its anticipated growth rate of 44.2%, will leapfrog eBay for the No. 2 position with 5.8% market share—up from 4.7% the prior year. eBay will slide from 5.1% to 4.5%, though in a positive turn of events is now expected to see sales growth this year following our February 2020 forecast of a 5.0% decline. Apple (3.5%) and The Home Depot (1.9%) round out the top five.

Walmart (18.0% of app users), Wish (14.7%), eBay (13.8%), and Target (8.3%) rounded out the top five. Target requires curbside pickup users to download its app, a smart strategy to drive downloads given the popularity of this offering. Retailers can offer exclusive early access to doorbusters for app users or other incentives that give reason to download.

According to Comscore, Amazon sites (both Amazon.ca and Amazon.com) had a consumer percentage reach of roughly three-quarters of internet users during the first four months of 2020, well ahead of second-place eBay (including Kijiji.ca), Walmart, Canadian Tire and Wayfair, which rounded out the top five.

.); consumer-to-consumer (C2C) platform sales (eBay, auction sites, etc.). We exclude the following consumer categories from our definition of retail ecommerce sales:. Food services and drinking place sales (i.e., restaurant sales, restaurant delivery ordered online); travel sales; event ticket sales; payments, such as bill pay, taxes or money transfers; gambling and other vice good sales.

Walmart has reported a significant uptick in digital sales over the past six months, and it has likely won business from Amazon as the pandemic affected logistics.

eBay’s US retail ecommerce sales are continuing to fall year over year as a result of lower marketing investment, changes to seller fees and new internet sales tax laws.

Nos. 2-5: Walmart Vaults Ahead of eBay to No. 2 Position. Amazon’s ownership of the No. 1 spot is a given, but Walmart emerges as the new No. 2, jumping ahead of eBay as the two companies’ ecommerce fortunes move in opposite directions.