On today's episode, we discuss the pillars driving what's next in retail media, how to navigate the pros and cons of retail media expansion, and retail media budget commitments. We then talk about how eBay is streamlining things, the significance of Wayfair's bump in the road, and Nike's foray into the metaverse. Tune in to the discussion with senior director of strategic marketplace services at Tinuiti Elizabeth Marsten and eMarketer principal analyst at Insider Intelligence Andrew Lipsman.

About 32% each said the same of Target and eBay, which take second and third place, respectively. Meanwhile, more than 27% turn to retailer websites as an Amazon alternative. More like this:. Report: Digital Trust in Social Commerce 2021. Article: Gen Z and payments titans move in on BNPL—but so do watchdogs. Article: The rise of retail media is one of 2022’s top 5 retail trends.

However, other retailers are also making big plays in the ad space, including Walmart, eBay, Target, CVS, Etsy, and, most recently, Best Buy. These companies are motivated by several factors:. Retailers control a wealth of consumer data that they can use to inform ad targeting. The ads served on retail media networks span the entire purchase funnel, from awareness and consideration through purchase.

Walmart Inc. and eBay are the closest runners-up, holding 6.6% and 4.2% of the market, respectively, in the long shadow of Amazon's double-digit share. More like this:. Report: US Holiday Shopping 2021. Article: Apple and Amazon further climate commitments as sustainability race heats up. Article: US retail spending jumped nearly 16% this year despite inflation, supply chain woes.

Even before the pandemic, ecommerce channel advertising was attracting a lot of attention from advertisers—especially in verticals like consumer packaged goods (CPG)—as well as retailers, which hoped to add new higher-margin revenue streams to their businesses after seeing Amazon’s success in the area. Amazon had become the No. 3 digital ad seller in the US thanks primarily to placements on its ecommerce property, and companies including Walmart, Target, and eBay had been growing similar businesses.

Retail sales for the 2021 US holiday season will soar as brick-and-mortar shopping returns with a vengeance and ecommerce maintains double-digit growth rates.

.); consumer-to-consumer (C2C) platform sales (eBay, auction sites, etc.). Retail ecommerce sales include the sale of products and related services ordered using the internet, regardless of fulfillment method. We exclude the following consumer categories from our definition of retail ecommerce sales:.

Marketplaces including Wish.com (43.2%), eBay (50.4%), and Wayfair (51.1%) had the lowest holiday purchase intent. In our recent Holiday Shopping 2021 report, we outline key dynamics that will determine the season’s winners, including pandemic habit formation (Amazon, Etsy), click-and-collect leaders (Walmart, Target, Best Buy), and power brands (Nike, Lululemon).

Apple and Chewy will see the fastest ecommerce sales growth of the top 15 online retailers in the US this year, at 25.7% and 25.0% over 2020, respectively.

eBay rolls out lending to UK SMBs: The ecommerce giant is partnering with embedded finance platform YouLend to extend loans to its sellers—giving the former a chance to make itself stickier for platform sellers and the latter access to data and loan growth.

eBay seeks to plug small business financing gap with an embedded lending product for its UK SMB sellers. eBay and other ecommerce firms will likely add more financial services, like accounting solutions, to better serve their user bases.

Schulman cited “contractual obligations of the eBay operating agreement” as the reason why the move didn’t happen earlier. Freedom from the eBay restrictions, he added, opens PayPal up to “working with a number of marketplaces,” suggesting that similar initiatives could be forthcoming.

Amazon is a leading indicator of this trend, while other retailers like Walmart, Etsy, and eBay are newly venturing toward off-site advertising. Given that this form of revenue is new for these companies, it'll take time for them to build up these businesses to complement their on-site advertising.