Report
| MAY 25, 2022
Report
| MAR 21, 2022
Report
| MAY 18, 2022
Following a banner year, US ad spending in 2022 will be shaped by three key trends: Linear TV crossing the Rubicon, a billionaires’ club emerging in connected TV (CTV), and ecommerce ad spending enriching Google, Amazon, and a crop of newcomers in search and retail media.
Report
| MAY 19, 2022
Article
| MAY 5, 2022
Two years in, Meta’s latest ecommerce effort fails to resonate: Ecommerce could soften the blow to its ad business, but it’s struggling to catch on.
Report
| FEB 18, 2022
Article
| MAY 4, 2022
Two years in, Meta’s latest ecommerce effort fails to resonate: Retailers are frustrated by the lack of basic elements, such as the ability to display products in multiple colors.
Article
| APR 28, 2022
In the US, desktop computers had the highest ecommerce conversion rate of any device during Q4 2021, at 3.8%. Tablets followed with a 3.2% conversion rate, while mobile registered a substantially lower rate of 2.3%.
Article
| MAY 13, 2022
The new offering connects online shoppers with in-store retail associates and can help attract merchants to Klarna.
Article
| MAY 2, 2022
Victoria’s Secret adds Amazon to its ecommerce playbook: Selling on Amazon’s marketplace enables retailers to find online shoppers where they’re already looking. But doing so comes at a cost.
Forecasts
| MAR 15, 2022
Forecasts
| APR 27, 2022
Article
| MAY 23, 2022
Forecasts
| MAR 14, 2022
Audio
| MAY 20, 2022
On today's episode, we discuss whether connected TV (CTV) ads are living up to the hype, what to make of the Twitter deal being put on hold, what Facebook's retirement plan may be, where Big Tech goes from here, the impact of Klarna's new "Virtual Shopping" service, an unpopular opinion about market cap, some stats about American travelers, and more. Tune in to the discussion with our director of forecasting Oscar Orozco and analysts Paul Verna and Blake Droesch.
Article
| MAY 6, 2022
Report
| FEB 2, 2022
The pandemic-driven two-year ecommerce boom of 2020 is set to decelerate considerably this year. Brick-and-mortar retail, meanwhile, returned with a vengeance last year and is in better shape than expected going into 2022.
Article
| MAY 19, 2022
Southeast Asia emerges as a mobile-first consumer economy: Online food delivery, grocery sales, and digital payments to benefit as internet accessibility expands in the region.
Article
| MAY 20, 2022
Consumers are trading down to private label brands: That presents an opportunity for retailers such as BJ’s Wholesale Club to use their own brands to demonstrate value and build loyalty.
Audio
| APR 14, 2022
Consumer shopping habits are changing constantly, but how are retailers responding to those changes in the grocery space? "In Other News," we explore how a poor delivery experience can mean trouble for retailers and try to figure out what's happening with the home improvement boom. Tune in to the discussion with our analyst Blake Droesch.
Article
| APR 4, 2022
Nearly 2 in 5 augmented reality (AR) users in the US will shop with the technology this year, for a total of 35.0 million retail AR users. That base is up 18.8% from last year and will continue to grow at double-digit rates through 2024 as shoppers make use of virtual try-on and product visualization features.
Article
| APR 4, 2022
In our 2022 US Apparel Retail Features Benchmark report, we break down the online and in-store features apparel shoppers value the most.
Report
| JAN 6, 2022
This report analyzes H1 2021 retail ecommerce sales figures for seven companies in Latin America, including Mercado Libre, Magazine Luiza, and Falabella. It also explores key trends that are helping to fuel ecommerce growth at each of these companies.
Forecasts
| JAN 4, 2022
Forecasts
| JAN 4, 2022