OCT 23, 2019
eMarketer principal analyst Debra Aho Williamson and junior analyst Blake Droesch explain whether people (and advertisers) should get excited about the new social media phenomenon TikTok. They also discuss Instagram’s new messaging app Threads, Facebook’s potential rebrand, Snapchat’s new dynamic ads and more.
NOV 11, 2019
eMarketer principal analysts Nicole Perrin and Andrew Lipsman explain how Amazon looks at advertising and how brands use the platform: What’s driving Amazon advertising, what are some blind spots, and are consumers still happy with the site’s ad experience? They also discuss the significance of a quality vs. personalized ad environment, Americans’ attitudes on Twitter’s recent political ads ban and whether we’re on the precipice of a retail jobs crisis.
APR 28, 2021
Ad-serving technology that enables RTB and dynamic ad insertion of linear inventory has been slow going. Some steps in the programmatic TV ad transaction process like scheduling and stewardship feature little automation. Other TV ad sales processes, such as order placement and billing, can be highly automated.
MAY 7, 2020
JUL 8, 2021
Retailers that are able to cultivate a 360-degree view of their customer across channels and then use that data to offer personalized ads online and services in-store will surely gain market share. US Quarterly Sales Trends.
FEB 3, 2021
Snapchat dynamic ads, which can dynamically optimize product creative to drive conversion events, are proving successful on an even wider scale.
JUL 22, 2021
Nearly three-quarters (74%) of US iOS users agreed they would opt in to app tracking to receive personalized ads or content if it meant not having to pay for content or features that are currently free, according to the January 2021 SellCell survey.
APR 29, 2021
Rich media consists of alive, dynamic ads, expandable, flappy taylor, GPS ads, hole in the wall, on wheels, push down, rewards, rich media interstitial, run run run, save the date, selfie, social profile windows, the show, thermostat, and WhatsApp chat. No. 5: Social Media Continues to Attract Ad Dollars as Consumers Spend More Time on Prominent Platforms.
FEB 18, 2021
DEC 31, 2020
Recently launched ad formats like dynamic ads have been a major draw so far, and new augmented reality (AR) opportunities like virtual try-on could help them stick around. Looking ahead to Q4, Snap said it expects revenues to grow between 47% to 50% YoY if ad demand around the holidays follows a similar trajectory as in past years. Audience.
MAR 30, 2021
Facebook depends on Apple’s IDFA to serve personalized ads on its own platforms and to match advertisers with third-party apps through its Audience Network. In February, Facebook started issuing its own prompt to iPhone and iPad users to let the company track their activity in anticipation of Apple’s update.
NOV 23, 2020
Integral Ad Science found survey respondents were more willing to share their personal data with retail sites, like Amazon, than with any other entity when the tradeoff was for a more relevant and personalized ad experience. That said, people do have a few qualms about Amazon’s significant power. Wunderman Thompson surveyed internet users in a handful of countries including the US in March.
NOV 20, 2020
After the FTC fined Google and YouTube for violating the Children’s Online Privacy Protection Act (COPPA) last September, YouTube banned personalized ads on video content it determines is intended primarily for children, based on machine-learning tools and self-reporting by channel owners. Behavioral or contextual advertising is still permitted on content directed at kids.
OCT 8, 2020
Dynamic ads are one part of that; they enable ecommerce companies to upload their entire catalog and optimize their advertising, similar to what they already do on Facebook and other platforms. In Q1, Snap said direct response already made up more than 50% of its revenues for the quarter.
SEP 9, 2020
Audio companies like Spotify and Pandora have rolled out dynamic ad-insertion features to attract advertisers by making podcast ads more addressable and expanding the demographic and behavioral metrics that advertisers receive. The maturation of the podcast industry could help it attract sustained ad dollars.
OCT 29, 2020
For instance, in July 2020, 10 members of Congress sent a letter to the FTC asking it to investigate the unauthorized use of bidstream data—data sent as part of real-time ad auctions to show personalized ads—by third parties to create user profiles. While the FTC has the discretion to take up an investigation, it has rarely done so.
JAN 21, 2021
And traditional media metrics such as click-through rate and view-through rate don’t always make sense when applied to personalization activations, such as dynamic creative optimization [DCO].”. Some brands may be faced with different challenges altogether. For Peace Out Skincare, it comes down to technology and education.
JUL 23, 2020
Many publishers are careful to distinguish between dynamic ad insertion—directly sold to advertisers—and programmatic selling, where automated buying provides less visibility and control of where an ad can land. “The industry is trying to make sure that the price in the programmatic space reflects the real value of how much podcasts represent in extra revenues to publishers,” Ulster said.
JUN 5, 2020
“In order to kickstart recovery, a lot of marketers are probably going to have the knee-jerk reaction and jump to doing personalized ads, even though 30% of customers are turned off by them,” he added. Instead, he advises carefully considering an appropriate value exchange and focusing on loyalty.
NOV 29, 2020
Integral Ad Science found survey respondents were more willing to share their personal data with retail sites, like Amazon, than with any other entity when the trade-off was for a more relevant and personalized ad experience. That said, people do have a few qualms about Amazon’s significant power. Wunderman Thompson surveyed internet users in a handful of countries including the US in March this year.
SEP 24, 2019
OCT 1, 2019
In a survey of 1,100 US internet users, the Advertising Research Foundation (ARF) found that 93% of respondents said they would be willing to share their gender with a website, but that dropped marginally to 90% if it meant the data was used to create a personalized ad experience. Approximately 91% said they would share their race or ethnicity, but that dropped to 86% for a personalized experience.
SEP 27, 2019
Prior to Neustar, Devon led product marketing efforts at shopping commerce platform Curalate, as well as the dynamic creative optimization ad server PointRoll (Sizmek). He has a strong foundation in the disciplines of data-driven technology and its application across marketing and advertising.
SEP 11, 2019
About three in five US internet users surveyed in September 2018 by programmatic exchange OpenX and The Harris Poll said they were more likely to care about a personalized ad, and 56% of respondents said relevant ads didn't bother them. When they’re leaning back and relaxed.
SEP 5, 2019
With podcasts, dynamic ads are less prevalent but are becoming more popular. Slightly fewer than half (48.8%) of US podcast ad revenues in 2018 were from dynamically inserted ads, according to a study from the Interactive Advertising Bureau (IAB) and PwC. This portion was up from 41.7% in 2017. But to be clear, these units take several forms.