Identify the best Black Friday creative with easy, dynamic A/B and multivariate tests. Tempt Secret Santas to add more to their carts with relevant product recommendations. Create search-and-discovery experiences that make finding the perfect gift even easier. Presenter:. Malay Sapra is a strategy consultant at Kibo Personalization, powered by Monetate and Certona.

“The dynamic nature of DOOH increases the possibility of incorrect ad delivery and makes third-party verification critical to the success of programmatic DOOH adoption,” Integral Ad Science’s Bhattacharjee said. “With advertisers booking multi-geo, dynamic creatives, it’s important that OOH ads are measured and verified so advertisers have assurance that their ads run as per their requirements.

Often, discussions of dynamic creative, reach and frequency lead to discussions of sequential messaging, where brands tailor not only the creative, but also the creative based on the number of exposures and interactions a consumer has had with previous ads. Like dynamic creative, sequential messaging is something most marketers aspire to, but few today are able to achieve.

Creative and Messaging. In general, creative has been a lagging piece of the personalization puzzle, largely because it’s required relatively recent advancements in technology to make possible the generation of hundreds or thousands of creative variants.

More people than ever in the US are spending time with digital audio, leading to growing advertising opportunities. To properly communicate with audiences, advertisers should make sure the right creatives are used with the right audio formats. Otherwise, they run the risk of annoying or alienating their audiences.

Dynamic creative optimization: Location data and AI can help marketers assess the success of campaigns in real time and allow them to use dynamic creative to segment and target based on many variables.

Q: I am very interested on cases or studies around the impact of using data and dynamic creatives vs. traditional buying. Many clients still question audience buying for several reasons.

“We need to be careful not to saturate customers, or they’ll stop listening,” said Vivek Sharma, CEO of Movable Ink, a company that specializes in delivering dynamic creative content. Instead, forward-thinking marketers are exploring newer, more unobtrusive ways to engage consumers at points of need, using sophisticated combinations of technology and data.

Through his dynamic, high-energy keynotes at industry events worldwide, Geoff consistently wows audiences by weaving together an objective view of market numbers with a powerful narrative, explaining the critical implications for marketers—and he even has a sense of humor.

Programmatic advertising, ad targeting, dynamic creative, computer vision, voice control and smarter search have already turned the industry on its head, and newer tech is coming to make campaigns even more personalized and measurable. It will be critical for marketers to pay attention to developments in this area and consider how connected AI applications can improve their business.

Lalit Chopra, senior director of strategic partnerships at Movable Ink, which delivers dynamic creative content, expects to see OEMs working harder to get customers to opt in to services in exchange for value or utility.

That same information can also be used to build dynamic creative. “Publishers know all the users who are engaging with their games, and they know the heat map, so to speak, of those games and what gets users excited,” Tapjoy’s Chen said. "Depending on who they're going after … they're going to serve a different kind of creative experience.

With video, where inventory and creative are more expensive, the dynamics are different. But lowering minimum spends could attract more advertisers and broaden the number of ads viewers are confronted with, which would be welcomed by quarantined bingers who have grown tired of seeing the same ads from health agencies. Pre-pandemic, Amazon Prime Video had planned to stream some New York Yankees games.

Many interviewed for this report acknowledged that improvements to areas such as dynamic video creative, RTB bidding protocols and even 5G would accelerate growth in the years to come. While the effects of 5G may largely fall outside the forecast period, many are laying the necessary groundwork to capitalize on it when the time comes. Programmatic Video Ad Spending by Device.

Proximity and peer-to-peer mobile payments are on the rise in the UK, thanks to high user adoption of mobile and banking. However, growth is slow, which means that wallet providers looking to crack the market will need to get creative.

“Enforcement of GDPR will lead to a shift in creative digital marketing methods, encouraging the use of dynamic campaigns that don't rely on PII [personally identifiable information] data, but instead use contextually relevant information, which empowers creativity and enhances brand experience.”—Silke Zetzsche, Head of Commercial Partnerships, A Million Ads.

The ultimate goal of this report is to give readers a clear understanding of how the major players and components of podcasting function so that brands can more readily take advantage of the many opportunities this dynamic digital media format presents.

Better targeting also puts the onus on advertisers to design creative that can keep up with the analytic insights. Even if the advertising isn’t fully dynamic, it needs to at least have multiple versions geared to different regions, segments or even times of year.