The news: Google is offering consumers more personalized ad experiences, even as Apple tells advertisers that aiming for users who have opted out of tracking may actually offer better results. Personalized ads: My Ad Center was unveiled Wednesday at Google I/O. It will provide Google users a more personalized ad experience across Google Search, YouTube, and other platforms.

Second, with the ads baked or burned into the audio files, advertisers couldn’t remove stale ad creative. 2013–2019: Dynamic ad insertion (DAI) marks a step up. Podcast listening continued to see a steady rise in listenership. Then in 2013, the podcast advertising industry took a step forward with the introduction of DAI.

These placements will be capable of appearing in the foreground or background of programming, and could also appear in the form of dynamic ads on in-program billboards. At NewFronts, Amazon demonstrated a VPP insertion of an M&M's poster in a scene from Making the Cut on Prime Video. Not to be outdone, NBCU launched a similar ad style on its streaming platform Peacock, dubbed In-Scene Ads.

Upfront cable primetime CPMs for the 2021–2022 season increased 9.7% to $22, and broadcast primetime CPMs grew 19.4% to $45, per Media Dynamics. Ad Age reported that overall broadcast TV ad prices significantly increased during the 2020–2021 TV season but will be relatively flat during the current 2021–2022 TV season. For Q4 2021, TV CPMs averaged $10, up from $6 in Q3, according to iSpot.tv.

Facebook and Instagram ad models were also hit hard by Apple’s iOS privacy changes last year, making it more difficult to track users via personalized ads. “The accuracy of our ads targeting decreased, which increased the cost of driving outcomes,” Meta COO Sheryl Sandberg said. The problem: Last year’s Meta rebrand, a misdirection from Facebook’s poor brand image, failed to buoy profits.

Following a few turbulent years, upfront TV ad spending will maintain momentum from last year.

Marketers across five leading verticals all allocated more than 50% of video impression share to connected TV (CTV), according to a 2021 Innovid report, illustrating CTV’s position as a mainstream way of consuming content.

Dynamic ads: Facebook is testing the ability to allow advertisers to upload AR product catalogs to Dynamic ads, meaning that users will be able to try on products in ads that showcase relevant goods based on their previous interests and actions. TikTok. TikTok’s approach to AR social commerce is likely to be more immersive.

Linear addressable TV advertising: Targeted TV ads delivered on a home-by-home basis via cable and satellite boxes; includes ads in video-on-demand (VOD) and those delivered by dynamic ad insertion (DAI) technology from smart TVs connected to set-top boxes; excludes CTVs, internet-only connected smart TVs, and OTT.

However, Spotify, Google, and Pandora have all rolled out dynamic ad-insertion features to attract advertisers by making digital audio ads more addressable and expanding the demographic and behavioral metrics that advertisers receive. These developments could help podcast publishers attract more ad revenue.

Dynamic Showcase Ads: Businesses can integrate their product catalogs into these personalized ads, which are served to users based on their interests and activity. Live Shopping: Merchants can now integrate their product catalogs from TikTok Shopping through dynamic links during a livestream. What to Expect for TikTok’s Commerce Offerings in 2022. More Live Shopping.

Leverage Retailers’ First-Party Data to Deliver More Personalized Ads. As consumers in Latin America face a daily barrage of product offers and promotions, brands will come under increasing pressure to attract, convert, and retain digital buyers in 2022. First-party data will be crucial to targeting audiences, personalizing ads, and driving sales in retail media.

Customers want personalization, with 88% of users reporting they see the benefit of personalized ads, while 50% will make a purchase and become brand-loyal if they receive personalized content, according to Yahoo research from March 2021.

Retailers that are able to cultivate a 360-degree view of their customer across channels and then use that data to offer personalized ads online and services in-store will surely gain market share. US Quarterly Sales Trends.

Ad-serving technology that enables RTB and dynamic ad insertion of linear inventory has been slow going. Some steps in the programmatic TV ad transaction process like scheduling and stewardship feature little automation. Other TV ad sales processes, such as order placement and billing, can be highly automated.

Nearly three-quarters (74%) of US iOS users agreed they would opt in to app tracking to receive personalized ads or content if it meant not having to pay for content or features that are currently free, according to the January 2021 SellCell survey.