eMarketer principal analyst Debra Aho Williamson and junior analyst Blake Droesch explain whether people (and advertisers) should get excited about the new social media phenomenon TikTok. They also discuss Instagram’s new messaging app Threads, Facebook’s potential rebrand, Snapchat’s new dynamic ads and more.

eMarketer principal analysts Nicole Perrin and Andrew Lipsman explain how Amazon looks at advertising and how brands use the platform: What’s driving Amazon advertising, what are some blind spots, and are consumers still happy with the site’s ad experience? They also discuss the significance of a quality vs. personalized ad environment, Americans’ attitudes on Twitter’s recent political ads ban and whether we’re on the precipice of a retail jobs crisis.

Ad-serving technology that enables RTB and dynamic ad insertion of linear inventory has been slow going. Some steps in the programmatic TV ad transaction process like scheduling and stewardship feature little automation. Other TV ad sales processes, such as order placement and billing, can be highly automated.

However, Spotify, Google, and Pandora have all rolled out dynamic ad-insertion features to attract advertisers by making digital audio ads more addressable and expanding the demographic and behavioral metrics that advertisers receive. These developments could help podcast publishers attract more ad revenue.

Retailers that are able to cultivate a 360-degree view of their customer across channels and then use that data to offer personalized ads online and services in-store will surely gain market share. US Quarterly Sales Trends.

Nearly three-quarters (74%) of US iOS users agreed they would opt in to app tracking to receive personalized ads or content if it meant not having to pay for content or features that are currently free, according to the January 2021 SellCell survey.

Snapchat dynamic ads, which can dynamically optimize product creative to drive conversion events, are proving successful on an even wider scale.

Rich media consists of alive, dynamic ads, expandable, flappy taylor, GPS ads, hole in the wall, on wheels, push down, rewards, rich media interstitial, run run run, save the date, selfie, social profile windows, the show, thermostat, and WhatsApp chat. No. 5: Social Media Continues to Attract Ad Dollars as Consumers Spend More Time on Prominent Platforms.

The ad market in the UK suffered during 2020, but the decline in spending was only marginal as digital investment took up much of the slack. Indeed, the resilience of digital formats has been palpable amid the pandemic.

Facebook depends on Apple’s IDFA to serve personalized ads on its own platforms and to match advertisers with third-party apps through its Audience Network. In February, Facebook started issuing its own prompt to iPhone and iPad users to let the company track their activity in anticipation of Apple’s update.

Recently launched ad formats like dynamic ads have been a major draw so far, and new augmented reality (AR) opportunities like virtual try-on could help them stick around. Looking ahead to Q4, Snap said it expects revenues to grow between 47% to 50% YoY if ad demand around the holidays follows a similar trajectory as in past years. Audience.

Integral Ad Science found survey respondents were more willing to share their personal data with retail sites, like Amazon, than with any other entity when the tradeoff was for a more relevant and personalized ad experience. That said, people do have a few qualms about Amazon’s significant power. Wunderman Thompson surveyed internet users in a handful of countries including the US in March.

After the FTC fined Google and YouTube for violating the Children’s Online Privacy Protection Act (COPPA) last September, YouTube banned personalized ads on video content it determines is intended primarily for children, based on machine-learning tools and self-reporting by channel owners. Behavioral or contextual advertising is still permitted on content directed at kids.

Dynamic ads are one part of that; they enable ecommerce companies to upload their entire catalog and optimize their advertising, similar to what they already do on Facebook and other platforms. In Q1, Snap said direct response already made up more than 50% of its revenues for the quarter.

Audio companies like Spotify and Pandora have rolled out dynamic ad-insertion features to attract advertisers by making podcast ads more addressable and expanding the demographic and behavioral metrics that advertisers receive. The maturation of the podcast industry could help it attract sustained ad dollars.

For instance, in July 2020, 10 members of Congress sent a letter to the FTC asking it to investigate the unauthorized use of bidstream data—data sent as part of real-time ad auctions to show personalized ads—by third parties to create user profiles. While the FTC has the discretion to take up an investigation, it has rarely done so.

Many publishers are careful to distinguish between dynamic ad insertion—directly sold to advertisers—and programmatic selling, where automated buying provides less visibility and control of where an ad can land. “The industry is trying to make sure that the price in the programmatic space reflects the real value of how much podcasts represent in extra revenues to publishers,” Ulster said.

And traditional media metrics such as click-through rate and view-through rate don’t always make sense when applied to personalization activations, such as dynamic creative optimization [DCO].”. Some brands may be faced with different challenges altogether. For Peace Out Skincare, it comes down to technology and education.

“In order to kickstart recovery, a lot of marketers are probably going to have the knee-jerk reaction and jump to doing personalized ads, even though 30% of customers are turned off by them,” he added. Instead, he advises carefully considering an appropriate value exchange and focusing on loyalty.