Although eMarketer forecasts that direct-to-consumer (D2C) purchases will only account for 2.5% of total retail sales in 2022, these brands have challenged and successfully disrupted the retail industry by curating every interaction with customers.

In this episode of Brand Anatomy, where we get exclusive looks inside leading brands, eMarketer Briefing director Jeremy Goldman sits down with Brian Berger, founder and CEO of Mack Weldon, to discuss how his brand embraced an omnichannel strategy to improve the customer experience—and do better in the process. We also cover how Mack Weldon has tackled the supply chain issues currently facing many brands.

On this episode of Brand Anatomy, where we get exclusive looks inside leading brands, eMarketer Briefing director Jeremy Goldman sits down with Kadian Langlais, CMO at Renfro Brands, to discuss how the leading sock manufacturer is tackling macroeconomic concerns, the unique challenges of being a steward of multiple brands (Fruit of the Loom, Polo Ralph Lauren, Sperry, Hotsox, and many more), what it’s like to enter the direct-to-consumer arena for the first time, and Renfro’s new corporate social responsibility initiative, Project Footprint.

Buying new bedding is often triggered by necessity or a life event, and when that sale happens online, creating a sensorial experience is critical. Watch Industry Voices: Spotlight on D2C with Boll & Branch CMO Jonathan Bottomley to hear why great customer service paired with inspirational and educational content helps retain existing customers and prompt future sales.

As comfort-buying furniture online continues to rise, the direct-to-consumer (D2C) home furnishing sector has exploded with growth and competition. Watch Industry Voices: Spotlight on D2C with Joybird’s vice president, marketing and business development Eric Tsai to hear how the La-Z-Boy-owned brand scales its custom furniture business by staying in sync with consumer expectations.

Noticing gaps in accessibility, SmileDirectClub went to market to offer affordable, wide scale orthodontic care in the US before going global. Watch Industry Voices: Spotlight on D2C with SmileDirectClub CMO John Sheldon to hear how the brand’s goals were achieved by focusing on customer relationship management and a retention strategy rooted in telehealth.

Insider Intelligence spoke with Kate MacCabe, Brooklinen's vice president of Product, a DTC brand selling luxury bedding products.

The consumer packaged goods (CPG) and grocery sector is years beyond where it was expected to be in terms of consumer adoption of ecommerce. Watch Industry Voices: Spotlight on D2C with The Clorox Company’s Jackson Jeyanayagam to hear how the cleaning products company's brand portfolio is responding to evolving behavior and encouraging consumers of all ages to buy products online.

It’s our third episode of Brand Anatomy, where we get exclusive looks inside leading brands! Today, eMarketer Briefing director Jeremy Goldman sits down with Ryan Alovis, CEO of LensDirect, to discuss how his direct-to-consumer (D2C) brand pivoted toward subscriptions to build a profitable D2C business, what marketing channels he leverages, and the benefits of being a smaller, more nimble player in the market.

Amazon is maneuvering to become a dominant player in direct-to-consumer healthcare services, beginning with its online pharmacy and telehealth services for its employees. It may acquire more healthcare delivery outlets, such as primary care and urgent care clinics. Entrenched industry players are watching carefully.

Insider Intelligence spoke with Sara Plotkin, senior director of brand and content at Thinx, which revolutionized the direct-to-consumer (D2C) space in menstrual hygiene products.

On today's episode, we discuss what the direct-to-consumer (D2C) playbook 2.0 contains, which D2C players are the ones to watch, and which spaces are ripe for D2C disruption. We then talk about what people currently expect from a loyalty program, how much context really matters, and how to avoid treating customers like data points. Tune in to the discussion with eMarketer principal analyst at Insider Intelligence Jeremy Goldman.

Price hikes and product shortages put CPG customer loyalty at risk: Brands are focusing on marketing or experimenting with alternative distribution models, like digital direct-to-consumer, to win back customers.

We spoke with Calum Smeaton, founder and CEO at cross-platform TV measurement firm TVSquared, about how advertisers are making their video spend work better for them and how direct-to-consumer (D2C) brands have led the way in this regard.

Curated by eMarketer, this collection of articles, insights, and interviews will help you understand what is driving D2C success and why data is a crucial pillar of the business.

There’s a lot of attention paid to direct-to-consumer (D2C) brands right now, and for good reason: in addition to the pandemic-fueled 45.5% growth from 2019 to 2020, US digital D2C sales are expected to grow another 15.9% in 2021, reaching $175 billion by 2023, according to our estimates.

In this Meet the Analyst Webinar, Jeremy Goldman, eMarketer principal analyst at Insider Intelligence, discussed what companies of all sizes can learn from disruptive digitally native D2C brands such as SmileDirectClub, Warby Parker, FIGS, Ergatta, and more.

Though virtually unknown outside of China, a new crop of local direct-to-consumer brands are making a name for themselves at home—and even outperforming some of the major foreign players.

Digital health cos burst open the funding floodgates: They brought in a record $14.7 billion in the first half the year alone—we unpack why so many of these cash recipients are those using a direct-to-consumer model.