Earlier this month, Mucinex unveiled Sickwear, a six-piece fashion collection that aims to help consumers get through the cold and flu season in style. While it may not be the typical route for a healthcare brand, its parent company RB has been leveraging different channels, including TikTok and now social commerce, to reach consumers—particularly those who may not be aware of its direct-to-consumer (D2C) business.

While D2C selling can boost revenues, its true power is in its ability to give marketers the insights they need to succeed across channels and replicate success long term.

More than a year since launch, Verishop has made strides in the marketplace landscape. In addition to boosting discoverability efforts and continuing to work with direct-to-consumer (D2C) brands, the company is also dipping its toes in the social commerce arena.

eMarketer principal analysts at Insider Intelligence Mark Dolliver, Andrew Lipsman and Nicole Perrin discuss what H2 has in store. They then talk about the takeaways from Pinterest's Q2, why large companies want in on the D2C business model and a mobile advertising investigation.

Ecommerce is experiencing massive growth this year, and digitally-native, direct-to-consumer brands can capitalize on this trend by activating machine learning, leveraging visual storytelling and other winning strategies.

The direct-to-consumer brand movement has reached a critical juncture. Which of these brands will make the leap into the mainstream before their runway runs out?

After launching in roughly 450 US Whole Foods locations—and partnering with New York City-based Italian restaurant Pomodoro Rosso last year—plant-based meat company Meatless Farm launched its own direct-to-consumer (D2C) site amid the pandemic, as consumer shopping behaviors continue to lean to ecommerce.

Steven Borrelli, CEO and founder of Cuts, speaks with eMarketer vice president of business development Marissa Coslov about the D2C brand’s response to the coronavirus pandemic, including doubling down on ecommerce and social media marketing.

Since its launch in 2017, Peace Out Skincare—known for its Acne Dot patches—has been rapidly expanding its business through an exclusive partnership with Sephora, as well as its own direct-to-consumer (D2C) business.

TechStyle Fashion Group, a global fashion retailer that operates membership-based direct-to-consumer (D2C) brands—including ShoeDazzle, JustFab, Kate Hudson’s Fabletics and Rihanna’s Savage X Fenty—has become one of the fast-growing retailers with more than 5.5 million active members worldwide since it launched a decade ago.

eMarketer principal analysts Andrew Lipsman and Nicole Perrin discuss the most fortunate and unfortunate D2C companies during this coronavirus pandemic, and what they are doing to survive it. They then talk about Google helping retailers highlight curbside pickup, Uber's offer to buy GrubHub, the Media Ratings Council maybe taking Facebook's advertising badge of approval and what to make of some major retailers filing for bankruptcy.

Direct-to-consumer (D2C) brand Cuts Clothing has grown a lot since it first launched in 2016 on Kickstarter. “Since day one, we have been focused on making premium minimalist shirts for the modern man,” said Steven Borrelli, CEO and co-founder of Cuts.

Gertrude Allen, CEO of Pet Plate speaks with eMarketer vice president of business development Marissa Coslov about the D2C subscription service’s response to the coronavirus pandemic, including increasing product inventory and its workforce to meet an encouraging growth outlook. Made possible by Salesforce.

eMarketer was pleased to moderate a Tech-Talk Webinar featuring Joe McCarthy, director of performance marketing at Klaviyo. He discussed how relevant and meaningful marketing experiences can build brand affinity, even when you can’t fulfill customer demand.

The food and beverage category is seeing the biggest gains in retail ecommerce sales growth this year as more consumers have gotten comfortable shopping online amid the pandemic. Over the past few months, Kellogg’s has also experienced this digital growth and implemented ongoing efforts to adapt to the rapidly changing retail environment.

Veronika Sonsev, co-founder of CommerceNext (a conference, community, and event series for retail and direct-to-consumer [D2C] marketers), said her organization has always aimed to feature a mix of event participants—including female speakers and speakers of color.

Direct-to-consumer (D2C) brands, which tend to be heavy advertisers on social channels, will be a bright spot for CPG during the pandemic and drive its robust showing in social spend. This D2C consideration also plays into the other “status quo” trend that we will continue to see in the CPG space, of mobile investments growing at the expense of desktop/laptop.

The pandemic has hastened the digital future, but ill-conceived marketing tactics predicated on current events should be avoided. UK consumers are more wary of empty marketing rhetoric, so a mindful approach should be cultivated.

eMarketer senior analyst Paul Briggs, principal analyst Mark Dolliver and senior analyst Bill Fisher discuss how trust in the media is changing in the US, UK and Canada. They then talk about brands repurposing sports budgets, the English Premier League considering a direct-to-consumer streaming service and how advertisers' messaging tone differs between countries.

Over the past few weeks, retailers have closed their stores indefinitely as the coronavirus continues to spread in the US. Many brands, like athletic apparel seller Vuori, have shifted their focus to ecommerce and social media channels to stay connected to customers. We recently spoke with Vuori's founder, Joe Kudla, about his company's direct-to-consumer (D2C) beginnings, as well as its ongoing efforts during the pandemic.

We recently spoke with Leila Kashani Manshoory, founder and CEO of Alleyoop, about the challenges of remote photoshoots, the company’s recent pop-up partnerships with Bloomingdale’s and Verishop, and its foray into augmented reality (AR).

Despite strong growth, D2C companies are facing more headwinds