Marketers must look past some familiar stereotypes of millennial life—about their digital usage, shopping behavior, finances and attitudes toward homeownership—to grasp the realities of how this cohort has evolved.
Texting is no longer just the preserve of millennials and Gen Zers: Live chat is now also in strong demand from baby boomers and Gen Xers who expect to use it for communication with their FI. Around 22% of boomer respondents say they highly value the ability to live chat with their FI. Millennials still rule: 34.7% of them rate the feature “extremely valuable.”. Methodology.
Print, TV and directmail may also be sources of funding. A reallocation from other local advertising efforts. As digital audio becomes more well-known, proven and easier to buy, local advertisers are reallocating funds. A Q3 2018 survey of US franchisees conducted by BIA Advisory Services and Vya found nearly half of respondents already used streaming audio to advertise their businesses.