Marketers must look past some familiar stereotypes of millennial life—about their digital usage, shopping behavior, finances and attitudes toward homeownership—to grasp the realities of how this cohort has evolved.

Adding a QR code to business cards, product packaging, brochures, print advertising, and direct mail can create another marketing touchpoint. QR codes on packages or package labeling can give consumers more product information than can fit a label, Scanbuy’s Moschides said. In-store QR codes on purchase receipts, price tags, shelves, buildings, and even staff can enhance the shopping experience.

. … Over a three-year period, [we’ve seen] a 30% increase in response rates to our digital strategies versus TV and direct mail.” — Sam Meers, Executive Vice President, Health and Finance Practice, Barkley. “Direct mail is still the No. 1 driver as much as I despise the cost and waste of that.

Royal Mail Group. Savanta. Tug. VoucherCodes, part of RetailMeNot. YouGov.

Direct mail. Geico has traditionally topped direct mail spending among P&C insurers, but it slashed output in 2021: It sent just 4.2 million mailings in June 2021, versus 114.5 million in January 2020, per July 2021 Mintel Comperemedia reporting. Those resources were partly funneled to digital. Other insurers will follow suit, given Geico’s prominence as an ad leader. Linear TV.

Texting is no longer just the preserve of millennials and Gen Zers: Live chat is now also in strong demand from baby boomers and Gen Xers who expect to use it for communication with their FI. Around 22% of boomer respondents say they highly value the ability to live chat with their FI. Millennials still rule: 34.7% of them rate the feature “extremely valuable.”. Methodology.