MAY 11, 2020
The Toronto Star on March 4 announced the release of these stories, while The Globe and Mail did the same on March 11, and Postmedia followed suit on March 16. But the decline of print is inexorable, and job losses plague the industry impacting the supply of quality news product. In March, newspapers across the country laid off massive portions of their staff in the direct wake of economic slowdown.
APR 6, 2020
But even beyond these results, marketers can develop a cadence of touchpoints that include personalized email (some marketing-led, others sales-led), prospect meetings and dinners, sales calls, landing pages, direct mail, webinars, a live demo, videos, social media ads, especially on LinkedIn and Facebook, and more.
DEC 2, 2020
Jennifer serves as the primary business leader for the direct marketing business, including direct mail sales and operations, digital sales, and analytics. Jennifer has extensive direct mail and digital experience in multiple industries, including P&C insurance, CPG, and non-profit. Jennifer has degrees in Marketing and Information Technology, and attained an FLMI Life Insurance certification.
OCT 11, 2019
eMarketer was pleased to moderate a Tech-Talk Webinar presentation featuring Hayley Ferrante, senior marketing specialist on Marketo’s Commercial Demand Generation team, and James Leedom, marketing operations manager at Marketo. They shared how you can level up your direct mail game by workshopping campaigns, defining engagement and proving impact.
NOV 16, 2020
In addition to social, direct mail is a big component of FreshDirect’s marketing efforts. Do you find it's still an effective channel? Definitely. Every time we draw up a campaign, we get direct responders coming in, and it's fairly predictable. We've definitely seen an increase in responses. But it's also a billboard. We have a very distinct brand.