For this reason, many B2B companies have started to use direct mail to engage with attendees before the event. Keep in mind that personal addresses must be collected, since most business professionals are not in the office and some are migrant as the pandemic wanes on. These addresses can be collected via email but should not be kept on record.

The Toronto Star on March 4 announced the release of these stories, while The Globe and Mail did the same on March 11, and Postmedia followed suit on March 16. But the decline of print is inexorable, and job losses plague the industry impacting the supply of quality news product. In March, newspapers across the country laid off massive portions of their staff in the direct wake of economic slowdown.

But even beyond these results, marketers can develop a cadence of touchpoints that include personalized email (some marketing-led, others sales-led), prospect meetings and dinners, sales calls, landing pages, direct mail, webinars, a live demo, videos, social media ads, especially on LinkedIn and Facebook, and more.

Meanwhile, in other areas like direct mail, there's a much longer lead time to that investment, and you're locked into it. Because of all the uncertainty, we've scaled back spending on those kinds of ad formats. Many brands are investing in TikTok advertising. Has Uncommon Goods done the same? Yes, we've seen products just take off on TikTok, and there have been times that it caught us by surprise.

Jennifer serves as the primary business leader for the direct marketing business, including direct mail sales and operations, digital sales, and analytics. Jennifer has extensive direct mail and digital experience in multiple industries, including P&C insurance, CPG, and non-profit. Jennifer has degrees in Marketing and Information Technology, and attained an FLMI Life Insurance certification.

In addition to social, direct mail is a big component of FreshDirect’s marketing efforts. Do you find it's still an effective channel? Definitely. Every time we draw up a campaign, we get direct responders coming in, and it's fairly predictable. We've definitely seen an increase in responses. But it's also a billboard. We have a very distinct brand.

eMarketer was pleased to moderate a Tech-Talk Webinar presentation featuring Hayley Ferrante, senior marketing specialist on Marketo’s Commercial Demand Generation team, and James Leedom, marketing operations manager at Marketo. They shared how you can level up your direct mail game by workshopping campaigns, defining engagement and proving impact.

“In the early days it was ‘Let’s get our intern to package up a bunch of direct-mail pieces and send them off to prospects,’” PathFactory’s Jowett said. “Now, a lot of companies are investing in dedicated ABM roles and teams, which we didn’t see much of before.”.

This direct form of transacting will account for 62.6% of all programmatic display ad spending in Canada this year. In 2014, programmatic direct accounted for a 45.0% share, prior to social media’s overwhelming dominance in overall display. Social media platforms account for the majority of programmatic direct.