New data collection strategies emerge from Apple’s privacy update: Advertisers and publishers are turning to ecommerce, direct mail, and other means to enhance their first-party information, our recent report finds.

. … Over a three-year period, [we’ve seen] a 30% increase in response rates to our digital strategies versus TV and direct mail.” — Sam Meers, Executive Vice President, Health and Finance Practice, Barkley. “Direct mail is still the No. 1 driver as much as I despise the cost and waste of that.

Direct mail. Geico has traditionally topped direct mail spending among P&C insurers, but in 2021 it slashed output. It sent just 4.2 million mailings in June 2021, versus 114.5 million in January 2020, per Mintel Comperemedia. Those resources were partly funnelled to digital. Other insurers will follow suit, given Geico’s prominence as an ad leader. Linear TV.

Direct mail. Geico has traditionally topped direct mail spending among P&C insurers, but it slashed output in 2021: It sent just 4.2 million mailings in June 2021, versus 114.5 million in January 2020, per July 2021 Mintel Comperemedia reporting. Those resources were partly funneled to digital. Other insurers will follow suit, given Geico’s prominence as an ad leader. Linear TV.

Adding a QR code to business cards, product packaging, brochures, print advertising, and direct mail can create another marketing touchpoint. QR codes on packages or package labeling can give consumers more product information than can fit a label, Scanbuy’s Moschides said. In-store QR codes on purchase receipts, price tags, shelves, buildings, and even staff can enhance the shopping experience.

Adding a QR code to business cards, product packaging, brochures, print advertising, and direct mail can create another marketing touchpoint. QR codes on packages or package labeling can give consumers more product information than can fit on a label, according to Maryann Moschides, CMO of Scanbuy.

But true integration means each channel needs to be really mature so you can understand how best to bring them together, and this is particularly true when integrating online and offline channels, whether it's insurance agents or direct mail integrated with digital. II: Can you zero in on how you think those trends could change market dynamics in the future?

As such, the “idea that you’re going to try to optimize individually and focus only on social media versus direct mail is a fallacy,” KeyBank’s Morcelle said. Consequently, CMOs are increasingly driven to “make sure that we represent the brand consistently, regardless of where customers are interacting with us.”. Building Trust.