OCT 28, 2021
OCT 18, 2021
AUG 2, 2021
JUL 29, 2021
JUN 14, 2021
On today's episode, we discuss how time spent watching TV is changing, how TV ads favorability stacks up against other formats, and what's contributing to TV ad spending's resilience. We then talk about Paramount+ introducing a new tier with ads, how much time people spend with subscription-based vs. ad-supported video, and how much money are people willing to spend for the video streaming entertainment. Tune in to the discussion with eMarketer senior analyst at Insider Intelligence Ross Benes.
NOV 17, 2020
The COVID-19 outbreak undermined many of our pre-pandemic US forecasts. Insight can now be gleaned by examining the difference between what we thought would happen as of February 2020 vs. what our forecasts now show.
OCT 14, 2021
OCT 19, 2021
NOV 18, 2021
When comparing CTV ad prices with other digital channels, the medium with the most similarities is digital audio, and in particular, podcasts. Like CTV, podcast ads reach young people, avoid clutter, are difficult to block, and feature an audio component. Podcast ads also run during programs that users intentionally pursue.
NOV 1, 2021
On today's episode, we discuss the major contributors toward digital advertising's growth this year, what the ceiling is for mobile ad spending's share of the total ad market, and whether TV ad dollars are actually on a downward trajectory. We then talk about Gen Z's ad preferences and the prospects for Apple Podcasts' in-app subscriptions. Tune in to the discussion with eMarketer senior forecasting analyst at Insider Intelligence Peter Vahle.
NOV 2, 2021
On today's episode, we discuss the most interesting takeaways from Netflix's Q3 earnings, how much of a boost "Squid Game" gave them, and what the rest of the year has in store for the streaming giant. We then talk about whether TV and social media ad spending is inflated compared to their respective daily consumption and whether a single TV currency is possible. Tune in to the discussion with eMarketer senior analyst at Insider Intelligence Ross Benes.
AUG 19, 2021
Although a growing percentage of ad spending around TV content is happening through addressable, programmatic, and connected TV channels, making advertising more accountable, holistic campaign metrics that cut across the linear and digital domains remain elusive.
NOV 19, 2021
About two-thirds of the US population are monthly connected TV (CTV) users. Young people are more likely to use CTV than older people. Four in 10 US senior citizens are CTV users—whereas CTV usage is about double that, more than 80%, among those ages 25 to 54.
NOV 5, 2021
On today's episode, we discuss the main takeaways from Facebook's corporate name change to Meta, Instagram's affiliate shops development, how out-of-stock messages could affect advertising, Instagram Reels ads versus TikTok paid ads, selling out this year's Super Bowl ads, reacquainting yourself with the commute, a hidden secret in the number pi, and more. Tune in to the discussion with eMarketer analyst Blake Droesch and principal analysts at Insider Intelligence Suzy Davidkhanian and Paul Verna.
OCT 27, 2021
Meanwhile, Roku, another streaming company born directly from digital, is outperforming our previous expectations. The platform will net $1.58 billion in 2021 US ad revenues, up 92% from last year. An emerging growth area for Roku is the Roku Channel, its ad-supported channel that holds an increasing amount of content, including Quibi's bite-sized originals.
NOV 23, 2021
Nielsen makes big changes to how it measures TV audiences: Following loss of accreditation, the company’s revamp aims to make it simpler for advertisers to compare linear and digital performance.
NOV 22, 2021
Sponsored content by Digital Remedy
OCT 21, 2021
On today's episode, we discuss how travel companies are changing their offerings to attract travelers, whether a la carte pricing is the way forward, and how travel ad spend is recovering. We then talk about what people think of streaming ads, how the living room is becoming a virtual hub, and why Starbucks is doubling down on drive-thru. Tune in to the discussion with eMarketer director of forecasting Oscar Orozco and associate forecasting analyst at Insider Intelligence Zach Goldner.
OCT 25, 2021
SEP 22, 2021
Roku is helping Shopify merchants deploy CTV ad campaigns: The move will increase the total addressable market of Roku’s ad platform, while also increasing accessibility for SMBs.
SEP 17, 2021
On today's episode, we discuss Facebook's new Ray-Ban smart glasses, whether time spent on TikTok actually surpassed YouTube, what branded gaming on Roblox looks like, how to get noticed as a marketer, whether selling Super Bowl ads early is a good move, how to make friends while working from home, how two people reversed climate change in their hometown, and more. Tune in to the discussion with eMarketer principal analyst Suzy Davidkhanian, director of reports editing Rahul Chadha, and analyst at Insider Intelligence Blake Droesch.
SEP 16, 2021
On today's episode, we discuss what this new Amazon TV is all about, how soon we can expect TV commerce, whether we'll see voice-enabled ads, and what the content play might be. We then talk about Peloton launching its own apparel brand, why lululemon is crushing expectations, and Amazon's cashierless technology coming to Whole Foods. Tune in to the discussion with eMarketer principal analyst at Insider Intelligence Andrew Lipsman.
OCT 13, 2021
SEP 10, 2021
The leg up for Amazon is exclusivity: Amazon is the gatekeeper to a city-sized walled garden of data that includes not just viewership metrics, but also online shopping habits, Alexa data, and more. By holding these insights close to its chest, Amazon can attract major advertising partners who will have exclusive access to a wealth of user data.
SEP 8, 2021
How far are we from losing the distinction between TV and digital TV and video? This year, we've almost given up in terms of trying to separate the two. You're now seeing the wide adoption of multiplatform, multiservice strategies. People are trying to work in a way where they look at TV more holistically.