A majority (53%) of the mobile marketers surveyed worldwide in September 2020 by mobile attribution provider AppsFlyer and MMA Global expected at least a 50% reduction in the availability of IDFAs once the planned changes go into effect. Experts we interview typically talk about expected opt-in rates around 20% to 30%.

The majority of premium OTT viewing is on CTV devices like Roku or smart TVs that connect directly to the internet.

Magna Global. NCSolutions. Numerator.

In an effort to drum up business, we believe social ad sellers will start to discount pricing for newer ad formats (think IGTV ads, TikTok video ads, etc.). Most advertisers won’t be in an exploratory mood in Q2, but they may be more open in Q3 and beyond, especially if the pricing is good.

Mark joined the company in 2020, and is responsible for oversight of global operations, expansion into new markets, and strategic product innovation—including DoubleVerify’s CTV/over-the-top (OTT) video capabilities. He brings over two decades of digital marketing and ad technology experience to the role, with expertise in CTV/OTT, data analysis, and digital advertising optimization.

In August 2020, a spokesperson told CNBC that Triller had more than 250 million downloads and about 65 million monthly active users worldwide. It had 50 million monthly active users as of July 2020, including 20 million in India, the company said that month. As of January 2021, “tens of millions” of Triller users worldwide use it daily, according to Lu, the CEO.

Look for opportunities to build video ad exposure sequentially. One thing that the larger platforms all offer is the ability to mix and match a variety of ad formats, including different video ad lengths to meet different goals. Once Instagram, Snapchat, and YouTube offer short-video ads, marketers will be able to choose from a palette of video ad types.

Last year, China was the only market to see overall ad spending growth, although digital ad spending performed well almost everywhere. This year, every country will see growth in almost every category.

In research conducted in November 2020 by the Interactive Advertising Bureau among US agency and brand marketing executives who were expecting to spend money on digital advertising in 2021, 54% said they would be investing in Story video ads.

Q4 was a busy quarter for Snapchat: It debuted its Spotlight feed, along with several AR, direct-response, and video ad offerings. Monetization. We updated our forecast for worldwide Snapchat ad revenues in October. Here are the highlights and how it compares with our previous forecasts:. We expect Snapchat’s worldwide ad revenues will rise by 25.8% to $1.89 billion.

And even a format like the in-feed video ad still necessitates that marketers adopt the unique TikTok video aesthetic to be successful. Try out several platforms. There are a lot of companies trying to enter this space, and not all of them will survive.

“We have seen a huge desire from advertisers for relevant advertising products, and we are continually expanding our video advertising capabilities to make it easy and efficient for advertisers to access Snapchat’s video ad inventory.”—Ed Couchman, UK General Manager, Snap Inc.

The coronavirus pandemic has pushed UK ad spending into negative territory in 2020. However, digital ad spend will grow marginally, by 0.3%, fueled by the impressive performance of video ad spending—up 15.0% this year.

By 2021, practically one of every two programmatic display ad dollars will go to in-stream and out-stream video ads. Almost four of every five US digital video ad dollars transacts programmatically. And by 2021, programmatic video advertising will be a nearly $40 billion business.

For an in-depth look at programmatic ad spending in each country, including estimates for programmatic video ad spending in select countries, explore the report collection.

Digitally native companies are spending more on TV ads because they can’t get the scale needed from digital ads alone, said Belinda Smith, former head of global marketing intelligence at video game brand Electronic Arts (EA). Marketers from these firms tend to value different metrics than traditional TV marketers do.

This StatPack provides a visual overview of trends in display, video and mobile ads bought programmatically, both in the US and worldwide.

This year [2019-2020], is actually more upfront than scatter,” said Julie Anson, associate director of partner innovation for advanced TV at Magna Global. Navigating and evaluating the potential value of these offerings can mean complexity and labor intensity for advertisers and media agencies.

The esports landscape is vast, with tournaments taking place worldwide throughout the year. But the often amateur, user-generated content on streaming platforms is practically endless.