As more upfront dollars go toward streaming, advertisers must try to control frequency capping, which plagues digital video advertising. Streaming platforms can control frequency of an ad, but the advertiser has to demand that control as part of the deal, according to Chris Pizzurro, senior vice president of global sales and marketing at Canoe Ventures.

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Yet, only 40% of marketers worldwide have mostly or entirely automated data integration, per a January 2022 Salesforce survey. And only 33% strongly agree that they gain insights fast enough for meaningful decision-making. Align media plans and metrics.

In analyzing the media landscape, the Interactive Advertising Bureau (IAB) is reimagining the future of digital viewership. In this Q&A, the IAB's Eric John, vice president, media center, discussed continuous growth in video advertising and connected TV, why the old model of a million-dollar TV commercial playing once everywhere is gone, and how to make creative work better.

Netflix is the final domino to fall in streaming’s advertising pivot: The company’s shocking loss of 200,000 subscribers means big changes are coming.

Connected TV and programmatic video ad spending continues to exceed expectations in the US.

S&P Global. TiVo. TVREV.

Trend: TV and Video Ad Measurement Is a Hot Mess. Long-simmering tensions between TV networks and Nielsen bubbled over in 2021. Nielsen, the de-facto standard for TV ratings and ad measurement for generations, ran afoul of its TV network clients in 2021.

International Association of Amusement Parks and Attractions. Motion Picture Association. Themed Entertainment Association.

The closure of an ad-free YouTube app is a reminder of ad blockers’ prominence: Digital advertising efforts are at odds with the experience most internet users want.

Regulators worldwide are also closely watching AWS to ensure it complies with an increasingly complex patchwork of local laws governing international data transfers. Margin pressures: Even venture capitalists are starting to question the true costs of operating in the cloud.

For brands to successfully produce, manage, and deliver exceptional content in today’s visual economy, they must lean into technologies that facilitate automation.

As retail’s digital dominance grows, Google successfully captures retail ad dollars: Its investments in social commerce on YouTube and improvements to Google Shopping appear to have paid off.