A majority (53%) of the mobile marketers surveyed worldwide in September 2020 by mobile attribution provider AppsFlyer and MMA Global expected at least a 50% reduction in the availability of IDFAs once the planned changes go into effect. Experts we interview typically talk about expected opt-in rates around 20% to 30%.

Digital video viewership, time spent with the medium, and video ad spending are all reaching new heights in Canada.

MGM Resorts International. MoffettNathanson. Morgan Stanley.

Regulators worldwide are also closely watching AWS to ensure it complies with an increasingly complex patchwork of local laws governing international data transfers. Margin pressures: Even venture capitalists are starting to question the true costs of operating in the cloud.

International Association of Amusement Parks and Attractions. Motion Picture Association. Themed Entertainment Association.

Most consumers dislike ads on publisher websites, and they especially dislike video ads. But some have more neutral feelings toward web ads, and even ad blocking users are likely to accept ads when those experiences aren’t intrusive.

Worldwide, core Facebook still accounts for most of Facebook’s total revenues, though it’s still losing share to Instagram. This year, core Facebook will account for 59.4% of total company net worldwide revenues, falling to 51.7% in 2023.

In August 2020, a spokesperson told CNBC that Triller had more than 250 million downloads and about 65 million monthly active users worldwide. It had 50 million monthly active users as of July 2020, including 20 million in India, the company said that month. As of January 2021, “tens of millions” of Triller users worldwide use it daily, according to Lu, the CEO.

Look for opportunities to build video ad exposure sequentially. One thing that the larger platforms all offer is the ability to mix and match a variety of ad formats, including different video ad lengths to meet different goals. Once Instagram, Snapchat, and YouTube offer short-video ads, marketers will be able to choose from a palette of video ad types.

In research conducted in November 2020 by the Interactive Advertising Bureau among US agency and brand marketing executives who were expecting to spend money on digital advertising in 2021, 54% said they would be investing in Story video ads.

Q4 was a busy quarter for Snapchat: It debuted its Spotlight feed, along with several AR, direct-response, and video ad offerings. Monetization. We updated our forecast for worldwide Snapchat ad revenues in October. Here are the highlights and how it compares with our previous forecasts:. We expect Snapchat’s worldwide ad revenues will rise by 25.8% to $1.89 billion.

Magna Global. NCSolutions. Numerator.

And even a format like the in-feed video ad still necessitates that marketers adopt the unique TikTok video aesthetic to be successful. Try out several platforms. There are a lot of companies trying to enter this space, and not all of them will survive.

In an effort to drum up business, we believe social ad sellers will start to discount pricing for newer ad formats (think IGTV ads, TikTok video ads, etc.). Most advertisers won’t be in an exploratory mood in Q2, but they may be more open in Q3 and beyond, especially if the pricing is good.