Forecasts
| APR 29, 2022
Forecasts
| APR 29, 2022
Forecasts
| APR 29, 2022
Report
| MAY 31, 2022
As more upfront dollars go toward streaming, advertisers must try to control frequency capping, which plagues digital video advertising. Streaming platforms can control frequency of an ad, but the advertiser has to demand that control as part of the deal, according to Chris Pizzurro, senior vice president of global sales and marketing at Canoe Ventures.
Article
| JUN 13, 2022
Get access to “CTV Takes Center Stage: 2021 Global Benchmarks” anytime here.
Forecasts
| APR 29, 2022
Report
| JUN 28, 2022
Yet, only 40% of marketers worldwide have mostly or entirely automated data integration, per a January 2022 Salesforce survey. And only 33% strongly agree that they gain insights fast enough for meaningful decision-making. Align media plans and metrics.
Forecasts
| MAR 15, 2022
Article
| MAY 13, 2022
In analyzing the media landscape, the Interactive Advertising Bureau (IAB) is reimagining the future of digital viewership. In this Q&A, the IAB's Eric John, vice president, media center, discussed continuous growth in video advertising and connected TV, why the old model of a million-dollar TV commercial playing once everywhere is gone, and how to make creative work better.
Article
| APR 21, 2022
Netflix is the final domino to fall in streaming’s advertising pivot: The company’s shocking loss of 200,000 subscribers means big changes are coming.
Report
| DEC 17, 2021
Connected TV and programmatic video ad spending continues to exceed expectations in the US.
Chart
| MAY 11, 2022
Chart
| MAY 11, 2022
Chart
| MAY 11, 2022
Chart
| MAY 11, 2022
Report
| DEC 7, 2021
S&P Global. TiVo. TVREV.
Report
| NOV 29, 2021
Trend: TV and Video Ad Measurement Is a Hot Mess. Long-simmering tensions between TV networks and Nielsen bubbled over in 2021. Nielsen, the de-facto standard for TV ratings and ad measurement for generations, ran afoul of its TV network clients in 2021.
Report
| NOV 16, 2021
International Association of Amusement Parks and Attractions. Motion Picture Association. Themed Entertainment Association.
Article
| MAR 15, 2022
The closure of an ad-free YouTube app is a reminder of ad blockers’ prominence: Digital advertising efforts are at odds with the experience most internet users want.
Chart
| MAR 30, 2022
Chart
| MAR 30, 2022
Report
| SEP 9, 2021
Regulators worldwide are also closely watching AWS to ensure it complies with an increasingly complex patchwork of local laws governing international data transfers. Margin pressures: Even venture capitalists are starting to question the true costs of operating in the cloud.
Article
| FEB 7, 2022
For brands to successfully produce, manage, and deliver exceptional content in today’s visual economy, they must lean into technologies that facilitate automation.
Article
| FEB 3, 2022
As retail’s digital dominance grows, Google successfully captures retail ad dollars: Its investments in social commerce on YouTube and improvements to Google Shopping appear to have paid off.
Chart
| MAR 1, 2022