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FEB 10, 2021
The pandemic is pushing consumers into digital banking channels, upping pressure on small and midsized banks to deliver value-added services and digital user experiences. They have to find ways of doing so on limited tech budgets to stay competitive.
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FEB 26, 2021
The pandemic led to many upward revisions of our UK digital user forecasts. Some changes (podcast listeners) will be permanent, while others will be temporary (digital gamers). Our social network user numbers, meanwhile, didn’t change much at all.
Report
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FEB 2, 2021
Gen Xers have taken a hit from the pandemic. But in midcareer and with bigger-than-average households, they remain too important a cohort for marketers to ignore. Thus, it’s essential see how their finances, shopping behavior, and digital usage shape up amid the pandemic.
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DEC 23, 2020
Hispanic consumers have endured exceptional financial volatility—mostly bad—during the pandemic. Even in normal times, this population is a moving target, with its diverse components evolving in financial strength, degrees of acculturation, and digital engagement.
Report
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MAR 16, 2021
Digital banking channels are enjoying supercharged momentum as a result of the coronavirus pandemic. US consumers’ banking behavior will continue to evolve through 2024, spurring banks to satisfy customer demands in both legacy and digital channels.
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JAN 29, 2021
Global insurers have been rocked by large, unexpected payouts and falling revenues amid the coronavirus pandemic. Yet, P&C and life insurers in leading markets will still increase their tech spend and accelerate their digital transformations in the next several years to enhance the online user experience.
Audio
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MAR 15, 2021
On today's episode, we discuss whether sports are the key to moving viewers from TVs to streaming platforms, if online audiences can ever rival TV viewership, and whether people will want to watch user-generated or professionally made content online. We then talk about the most interesting part of The Walt Disney Co.'s streaming endeavors, how HBO Max stacks up so far, and how this second year of virtual upfronts might be different. Tune in to the discussion with eMarketer senior analyst at Insider Intelligence Ross Benes.
Report
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OCT 20, 2020
The pandemic has brought an influx of new users for subscription OTT, live videos, and video games in 2020, but other activities such as social networking, mobile messaging, and digital video haven’t seen the same bump.
Article
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MAR 15, 2021
Amid pandemic-accelerated shifts, online communities have become an integral part of the consumer journey. According to Verto Analytics, Reddit users are informed, make fast, high-value purchases, and ultimately become strong brand advocates.
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SEP 22, 2020
Addressable advertising is the default for digital—but users are getting harder to identify thanks to governments and platform controllers stepping in. Read on to learn how advertisers and their partners are hoping to continue tracking users and measuring the results of digital advertising.
Article
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DEC 31, 2020
It’s no secret that consumers in Latin America are notoriously heavy social network users; 87.1% of the region’s internet users will use a social network at least once a month in 2020, more than those in any other world region. Now, TikTok is benefiting from that love of online socializing where its blend of music, dancing, and video is attracting a fast-growing audience.