Our fifth annual primary research survey reveals the level of trust US social media users have in nine major social platforms, and the role trust plays in the willingness to engage with advertising on those platforms.

Digital trust—the confidence that bank customers have in their providers’ digital channels—is a precious commodity for banks. As competitive and cybersecurity threats abound, trust will be their advantage to lose.

How should businesses view these global trends and events? How are behaviors and spending changing? In this report, Insider Intelligence analysts weigh in on the questions they’re being asked by both clients and the media about the shifting landscape in key areas like digital advertising, retail and ecommerce, and financial services.

Our exclusive primary research survey reveals which platforms US social media users feel most comfortable buying on, and why trust is essential for the future growth of social commerce.

The metaverse is expected to be a major disruptor across industries, but it's still early days for the emerging realm. In this report, we look at how different markets are embarking on their own metaverse business models.

The people we interview for our reports are asked because their expertise helps to clarify, illustrate, or elaborate upon the data and assertions in a report. Read Next. Sources. Accenture. Agent IQ. Allegiance Credit Union. ATM Marketplace. Bank of America. Bloomberg. Board of Governors of the Federal Reserve System. Business Insider. Canandaigua National Bank & Trust. CFM. CNBC.

The people we interview for our reports are asked because their expertise helps to clarify, illustrate, or elaborate upon the data and assertions in a report. Read Next. Sources. 11:FS. Accenture. Akoya. Andreessen Horowitz. Consumer Financial Protection Bureau (CFPB). Boston Consulting Group (BCG). Cornerstone Advisors. Evolve Bank & Trust. Finicity. Fintech In Depth. FIS. Mastercard.

The emphasis on protecting the perimeter against penetration is giving way to “zero trust” security and automation to continually monitor and guard all systems and data. IT professionals are fighting AI-driven attacks with AI-driven defenses. WHAT’S IN THIS REPORT?

The people we interview for our reports are asked because their expertise helps to clarify, illustrate, or elaborate upon the data and assertions in a report. Read Next. Sources. AdColony. Adobe. AppsFlyer. AudienceProject. Bizrate Insights. Blockthrough. Cheetah Digital. CivicScience. CMO Council. Econsultancy. Consumer Reports. Conviva. Edelman. Harris Interactive. Hub Entertainment Research.

Fraud management is critical to retaining US customers’ digital trust: A FICO survey found that 28.7% of respondents would drop their bank if they aren’t pleased with how they handle fraud incidents.

The big takeaway: The emphasis on digitization in finance is undeniable, but companies must learn to balance the line of technological innovation and consumer trust. Our Banking Digital Trust Report highlights the threats to consumer trust posed by cybercrime, breaches, and PR disasters. Investors’ trust has been shaken by the events of the past week.

eMarketer vice president of content studio at Insider Intelligence Paul Verna speaks with Business Insider Intelligence senior research analyst Audrey Schomer and research associate at Insider Intelligence Daniel Carnahan about a recent report titled "Digital Trust Report 2020: How US social media users rank 9 major social platforms on privacy, safety, misinformation, ad annoyance and ad relevance." They break down the report into easy-to-understand bits and examine how users are helping to shape the popularity of the platforms examined in the report, available on eMarketer PRO.

A bill that would require banks to report incidents and ransomware payments to the Cybersecurity and Infrastructure Security Agency (CISA) passed the Senate.

Privacy is more than just a compliance concern—it’s an opportunity for differentiation. This report features four case studies that highlight how emerging technology platforms are establishing privacy and trust to gain a competitive advantage.

Over the past year, US banks built up a consumer trust advantage over competitors such as neobanks and tech companies, according to our second annual “Banking Digital Trust Report.” from Insider Intelligence. The largest US banks have come to customers’ aid in a time of crisis, and customers have rewarded that flexibility with greater trust in their primary financial institutions.

Federally insured credit unions can team up with third-party digital asset providers and keep members who want to explore this asset class within their ecosystem.

As of June 2021, only 7% of US social media users reported making a purchase through Twitter, per our 2021 “Digital Trust in Social Commerce” report. But all it takes is a few successful use cases to justify Twitter’s investment into social commerce. Even if adoption is low, Twitter can still point to the potential for increased website traffic and incremental revenues to convince brands to sign on.

Generation Z represents more than 20% of the US population and has a collective buying power of $143 million. This report presents a demographic and psychographic overview of Gen Z and offers insights into what makes them tick.

New data shows millennials and Gen Zers seek health advice online (including on social media)—a trend that already has some physicians turning to TikTok to build patient trust and connection.

In this report, we explore how digitization is reshaping the banking CMO’s role, responsibilities, and priorities through exclusive interviews with 10 banking industry CMOs in the US and Canada.