Our fifth annual primary research survey reveals the level of trust US social media users have in nine major social platforms, and the role trust plays in the willingness to engage with advertising on those platforms.

Digital trust—the confidence that bank customers have in their providers’ digital channels—is a precious commodity for banks. As competitive and cybersecurity threats abound, trust will be their advantage to lose.

Over the past year, US banks built up a consumer trust advantage over competitors such as neobanks and tech companies, according to our second annual “Banking Digital Trust Report.” from Insider Intelligence. The largest US banks have come to customers’ aid in a time of crisis, and customers have rewarded that flexibility with greater trust in their primary financial institutions.

Our exclusive primary research survey reveals which platforms US social media users feel most comfortable buying on, and why trust is essential for the future growth of social commerce.

The emphasis on protecting the perimeter against penetration is giving way to “zero trust” security and automation to continually monitor and guard all systems and data. IT professionals are fighting AI-driven attacks with AI-driven defenses. WHAT’S IN THIS REPORT?

The people we interview for our reports are asked because their expertise helps to clarify, illustrate, or elaborate upon the data and assertions in a report. Read Next. Sources. AdColony. Adobe. AppsFlyer. AudienceProject. Bizrate Insights. Blockthrough. Cheetah Digital. CivicScience. CMO Council. Econsultancy. Consumer Reports. Conviva. Edelman. Harris Interactive. Hub Entertainment Research.

Privacy is more than just a compliance concern—it’s an opportunity for differentiation. This report features four case studies that highlight how emerging technology platforms are establishing privacy and trust to gain a competitive advantage.

Banks must tell regulators about cyber incidents within 36 hours and inform consumers “as soon as possible.” This transparency will speed up response to breaches and improve consumers’ trust.

Federally insured credit unions can team up with third-party digital asset providers and keep members who want to explore this asset class within their ecosystem.

eMarketer vice president of content studio at Insider Intelligence Paul Verna speaks with Business Insider Intelligence senior research analyst Audrey Schomer and research associate at Insider Intelligence Daniel Carnahan about a recent report titled "Digital Trust Report 2020: How US social media users rank 9 major social platforms on privacy, safety, misinformation, ad annoyance and ad relevance." They break down the report into easy-to-understand bits and examine how users are helping to shape the popularity of the platforms examined in the report, available on eMarketer PRO.

Among those consuming premium content, trust is the most important factor, ranking above ease of use and the number of ads, research shows. But trust can be a fuzzy concept and establishing this trust can be challenging.

Issues of deceptive content, privacy, and safety continue to plague social media. Building user trust is critical for social platforms and their advertisers; it affects how users feel on social media sites and may also impact whether users want to engage with ads there.

In yet another sign that online reviews can make or break the path to purchase, June 2019 research from Trustpilot found that consumers would lose trust in a brand not only if they saw negative reviews—but also if the brand went one step further and deleted them.

Nearly half of US survey respondents uninterested in banking primarily through a digital-only bank cited data security as a concern, according to a PYMNTS-Optherium report.

Report: Digital Trust in Social Commerce 2021. Article: Change of guard at Twitter indicates focus on growth, innovation. Article: Ethical AI movement aims for more accountability to decrease algorithmic bias.

Walmart is the most popular online alternative to Amazon, with nearly 63% of US Amazon buyers picking up products there when not doing so on Amazon.

Report: The Banking Digital Trust Report 2021. Article: What China’s Personal Information Protection Law means for marketers. Article: Microsoft’s Exchange attack could fan flames for US government response.

Generation Z represents more than 20% of the US population and has a collective buying power of $143 million. This report presents a demographic and psychographic overview of Gen Z and offers insights into what makes them tick.

In this report, we explore how digitization is reshaping the banking CMO’s role, responsibilities, and priorities through exclusive interviews with 10 banking industry CMOs in the US and Canada.

People don’t trust fintechs with open banking: Here’s what fintechs can do to improve their image and their credibility.