Our fifth annual primary research survey reveals the level of trust US social media users have in nine major social platforms, and the role trust plays in the willingness to engage with advertising on those platforms.

Insider Intelligence’s Banking Digital Trust Benchmark report shows how the top banks compare according to dimensions that shape digital trust—and this year’s upcoming report will include top neobanks. Stock market woes and waning consumer confidence have yet to put a damper on demand.

Our exclusive primary research survey reveals which platforms US social media users feel most comfortable buying on, and why trust is essential for the future growth of social commerce.

Adoption will require time and trust. Consumers are caught up in the “quantified self” movement, using fitness wearables like Apple Watch, Google Fitbit, or Amazon Halo to gain biometric feedback, which are self-directed. Some are encountering AR, VR, and sensors as digital therapeutics or remote patient monitoring devices, which are provider-directed.

KEY STAT: Only 30% of US digital banking users cited having a nearby branch as a consideration when choosing a new bank, while mobile and online banking were cited by 48% and 36%, respectively, according to our 2021 US Mobile Banking Emerging Features Benchmark survey. That puts pressure on banks to reinvent the branch experience to meet consumers’ digital-centric preferences. Key Points.

Trust and Brand. Trust will stick but might not always be an advantage. For whatever trust customers place in fintechs, banks set a higher standard. The bank’s brand is a stamp of security. When the customer authenticates their fintech account through their bank, for example, some of the fintech’s critical functionality and credibility is anchored to the bank—at least for now.

Consumers are growing frustrated with ineffective digital ads: A new survey shows that the ad industry’s lack of a proper targeting solution is alienating consumers.

Here’s a breakdown of the online and in-store features that apparel retail shoppers value the most, and a ranking of how 10 leading retailers stack up.

This second annual benchmark evaluates seven Canadian financial institutions across six feature categories and weights their scores according to the results of a survey of mobile banking users in Canada.

On this episode of Reimagining Retail, our analyst Suzy Davidkhanian hosts resident apparel expert Sky Canaves. In "Pop-Up Rankings," they discuss several features from the inaugural apparel benchmark study that didn't rank as high as they would have expected. In the second segment, "What's In-Store," Sky and Suzy visit Nordstrom to check out its click-and-collect hubs, the mobile app scan feature, and different store activations.

Watch the on-demand replay of our webinar, The US Mobile Banking Benchmark, as we discuss top mobile features that customers crave, how demand for these features differs when cut by key segments, and how banks and neobanks are measuring up in meeting customer demand.

This inaugural benchmark evaluates 10 leading digital grocery services, ranked based on consumers’ demand for 30 different features.

People trust their gut, but AI doesn’t have one: Executives are guarded about AI adoption for high-level use. There’s a path forward, but given the risks, C-suite caution is wise.

In our 2022 US Apparel Retail Features Benchmark report, we break down the online and in-store features apparel shoppers value the most.

Nearly 75% of executives say that since the start of the pandemic, they’re having a harder time establishing and maintaining customer trust. With the right knowledge, companies can effectively navigate today’s trust landscape.

This fifth annual benchmark stacks up 23 US financial institutions against one another, evaluating their mobile app capabilities based on consumer demand for 42 emerging features.

Our first ever US retail media networks benchmark report evaluates digital ad buyers’ perceptions of 11 leading retail media networks and how they perform along 13 attributes. Traffic on ecommerce websites and apps is ground zero for establishing a retail media network.

This benchmark evaluates four US neobanks across seven categories and weights their scores according to the results from a survey of US mobile banking users. It highlights the most in-demand mobile banking features that an incumbent, fintech, or neobank can offer to attract, retain, or monetize users.

New data shows millennials and Gen Zers seek health advice online (including on social media)—a trend that already has some physicians turning to TikTok to build patient trust and connection.

On this episode of Reimagining Retail, our analyst Suzy Davidkhanian hosts resident digital grocery expert Blake Droesch to discuss pandemic-induced behaviors that will continue to impact grocery sales. They also identify several features from the inaugural digital grocery benchmark study that didn't rank as high as they would have expected.

Fraud management is critical to retaining US customers’ digital trust: A FICO survey found that 28.7% of respondents would drop their bank if they aren’t pleased with how they handle fraud incidents.

Find out why brands are building their business models around trust to ensure they are collecting consented first-party data and honoring their customers’ preferences