Our exclusive primary research survey reveals which platforms US social media users feel most comfortable buying on, and why trust is essential for the future growth of social commerce.

Nearly 75% of executives say that since the start of the pandemic, they’re having a harder time establishing and maintaining customer trust. With the right knowledge, companies can effectively navigate today’s trust landscape.

Our fifth annual primary research survey reveals the level of trust US social media users have in nine major social platforms, and the role trust plays in the willingness to engage with advertising on those platforms.

New data shows millennials and Gen Zers seek health advice online (including on social media)—a trend that already has some physicians turning to TikTok to build patient trust and connection.

Fraud management is critical to retaining US customers’ digital trust: A FICO survey found that 28.7% of respondents would drop their bank if they aren’t pleased with how they handle fraud incidents.

Findings from PYMNTS show a gap in businesses’ and consumers’ degree of trust in business technology. Greater transparency in how data is handled will establish the trust necessary for wider adoption of open banking.

Digital trust—the confidence that bank customers have in their providers’ digital channels—is a precious commodity for banks. As competitive and cybersecurity threats abound, trust will be their advantage to lose.

Banks must tell regulators about cyber incidents within 36 hours and inform consumers “as soon as possible.” This transparency will speed up response to breaches and improve consumers’ trust.

Safeguard consumer trust. As some fintechs falter, heavily regulated incumbent FIs could set themselves apart by acting unwaveringly in the best interests of customers, shareholders, and society. Insider Intelligence’s Banking Digital Trust Benchmark report shows how the top banks compare according to dimensions that shape digital trust—and this year’s upcoming report will include top neobanks.

Adoption will require time and trust. Consumers are caught up in the “quantified self” movement, using fitness wearables like Apple Watch, Google Fitbit, or Amazon Halo to gain biometric feedback, which are self-directed. Some are encountering AR, VR, and sensors as digital therapeutics or remote patient monitoring devices, which are provider-directed.

More digital account opening, even for complex products. We expect digital account opening to continue slowly increasing through 2025. This holds true beyond just checking and savings accounts: Bank of America reported that most of its mortgage loans originated in digital channels in 2021. Fewer branch-exclusive services.

Trust and Brand. Trust will stick but might not always be an advantage. For whatever trust customers place in fintechs, banks set a higher standard. The bank’s brand is a stamp of security. When the customer authenticates their fintech account through their bank, for example, some of the fintech’s critical functionality and credibility is anchored to the bank—at least for now.

Consumers are growing frustrated with ineffective digital ads: A new survey shows that the ad industry’s lack of a proper targeting solution is alienating consumers.

People trust their gut, but AI doesn’t have one: Executives are guarded about AI adoption for high-level use. There’s a path forward, but given the risks, C-suite caution is wise.

Find out why brands are building their business models around trust to ensure they are collecting consented first-party data and honoring their customers’ preferences

The Pew Charitable Trusts. PwC. Reposify. Risk Based Security. Rock Health. Sophos. Stanford Center for Digital Health. Trustwave. Yale New Haven Health.

On today's episode, we discuss how the pandemic changed the car buying customer journey and what BMW's digital experience is trying to achieve. We then talk about why online-only brands might need to do more to earn customers' trust, whether people want more—or less—human interaction when shopping, and what eBay's latest move says about the future of the retailer. Tune in to the discussion with general manager at Autogermana Andrés Fuse, eMarketer senior analyst Matteo Ceurvels, and analyst at Insider Intelligence Blake Droesch.

Lower receptivity to advertising on social could indicate a deficiency of trust. According to a January 2021 YouGov survey that asked which advertising types are deemed trustworthy, US adults were least likely to cite social media advertising. Just 19% said they find ads on social media either very or somewhat trustworthy. Consumers in other global markets had higher levels of trust.

People don’t trust fintechs with open banking: Here’s what fintechs can do to improve their image and their credibility.