On today's episode, we discuss what our analysts think will be the key digital trends of 2022. Where we stand with our digital advertising outlook, how far the pendulum will swing towards AVOD services, when TV and video ad measurement will cease being a hot mess, and more. We then talk about whether video streaming growth has officially stalled and if Univision can bring the immediacy of digital measurement to TV ads. Tune in to the discussion with eMarketer principal analyst at Insider Intelligence Paul Verna.

The pandemic decimated the economy, the job market, and consumer confidence, but it seems to have done little to quash a bonanza in digital ad spending.

Connected TV and programmatic video ad spending continues to exceed expectations in the US.

With growing subscription and advertising revenues, digital video’s future remains bright. But there are numerous questions that will affect its development.

More video viewers turn to ad-supported video-on-demand (AVOD) and free streaming options.

On today's episode, we discuss why viral commerce will be the "it" trend this year and why micro- and nano-influencers are making a comeback. We then talk about what to expect from TikTok in 2022 and livestream shopping expectations. Tune in to the discussion with eMarketer principal analyst at Insider Intelligence Debra Aho Williamson.

On today's episode, we discuss how networks and distributors' continuing fight over retransmission fees will affect consumers and what an increasingly crowded streaming market will look like. We then talk about just how big in media Apple wants to be and the relationship live sports have with linear TV and streaming. Tune in to the discussion with eMarketer senior analyst at Insider Intelligence Ross Benes.

Social commerce is one of the biggest trends in social media in 2021. The major platforms are all pushing commerce to the forefront of their business strategies, introducing new features aimed at convincing consumers to go from inspiration to purchase with a click of a button or a tap on a mobile screen.

In this year’s “Key Digital Trends” report, we examine changes coming to the digital media and technology landscape in 2021—including legislation, privacy, entertainment, social media, and more—and why they matter to marketers.

Advertisers are increasing their upfront commitments, particularly for connected TV.

Digital video subscription fees are rising amid a cord-cutting surge, and Netflix, Disney, and YouTube are chief among those reaping the benefits.

The major social platforms hit the ground running in 2021, making substantial investments into many of today’s top social trends: audio, influencers, and short video, to name a few.

From the growth of TikTok and of social commerce to the challenges of brand safety and the cookieless future, 2021 will be another year of big stories for social media.

Increased political ad spending contributed to a banner year for connected TV.

Report: Insider Intelligence’s Digital Advertising Trends to Watch in 2022. Article: Digital ad spending is surging, but measuring ad performance presents challenges. Article: Connected TV usage expands across all generations.

Report: Insider Intelligence’s Digital Advertising Trends to Watch in 2022. Article: Overwhelmed network devices took down Amazon Web Services, affecting millions. Article: Mobile gaming growth attracts interest from nongaming media firms.

Report: Insider Intelligence’s Digital Advertising Trends to Watch in 2022. Article: 5 trends disrupting the UK retail landscape. Article: Black Friday 2021 illustrates shifts in consumer behavior and changing retail strategies.

“Women hold up half the sky,” former Chinese leader Mao Zedong famously said. More than fifty years on, women in China are doing so online, driving digital trends and fast becoming a cohort that marketers ignore at their peril.

A year ago, we published “10 Key Digital Trends for 2021: What Marketers Need to Know in the Year Ahead.” Our trend reports are some of the most popular content we publish for our clients, and we make every effort to get things right. Often, we do. But sometimes, we don’t. Here are a few we didn’t get entirely right. What we said:. Consumers clearly want more privacy controls.

With 20+ years of experience covering digital trends, specializing in global retail and ecommerce innovation, Zia has held leadership roles at both established research organizations as well as venture-backed startups.

TV ad spending takes a hit as marketers adjust their budgets amid a recession.

In this year’s Key Digital Trends report, we identify what changes are coming to the digital media and technology landscape in 2020 and why they matter to marketers.