In this year’s “Key Digital Trends” report, we examine changes coming to the digital media and technology landscape in 2021—including legislation, privacy, entertainment, social media, and more—and why they matter to marketers.

“Women hold up half the sky,” former Chinese leader Mao Zedong famously said. More than fifty years on, women in China are doing so online, driving digital trends and fast becoming a cohort that marketers ignore at their peril.

Advertisers are increasing their upfront commitments, particularly for connected TV.

Digital video subscription fees are rising amid a cord-cutting surge, and Netflix, Disney, and YouTube are chief among those reaping the benefits.

The major social platforms hit the ground running in 2021, making substantial investments into many of today’s top social trends: audio, influencers, and short video, to name a few.

From the growth of TikTok and of social commerce to the challenges of brand safety and the cookieless future, 2021 will be another year of big stories for social media.

Increased political ad spending contributed to a banner year for connected TV.

TV ad spending takes a hit as marketers adjust their budgets amid a recession.

The eMarketer team deliberated extensively to select the 10 key digital trends to watch in 2021 from a list of 43. Which trends narrowly missed the cut? Here’s our first in a series of additional transformative developments that ought to be on your radar in the year ahead.

2020 was a tumultuous year to say the least, but as the adage goes, in crisis there is opportunity. This idea is literally embedded in the Chinese word for “crisis” (危机): Its second character means opportunity. China’s populace appeared to have embodied that spirit. In a challenging year, entrepreneurs and regulators alike worked together to steady the ship and found ways to restore some normalcy through resilience, digital innovations, and timely policies.

In this year’s Key Digital Trends report, we identify what changes are coming to the digital media and technology landscape in 2020 and why they matter to marketers.

UK’s digital media and technology landscape is facing changes and challenges in 2020—including privacy, Brexit and more—which will impact UK digital marketers.

COVID-19 has altered the relationship between TV viewership supply and advertising demand.

In this Meet the Analyst Webinar, eMarketer analysts Jasmine Enberg, Jeremy Goldman, and Nicole Perrin presented an exclusive look at our annual Key Digital Trends report.

In this Meet the Analyst Webinar, Andrew Lipsman, eMarketer principal analyst at Insider Intelligence, shared the latest trends in social commerce.

In the second of two special episodes of “Behind the Numbers,” we look back at two key digital trends from earlier this year: digital privacy concerns and the acceleration of cord-cutting.

In the first of two special episodes of “Behind the Numbers,” we look back at three key digital trends from earlier this year: Facebook ad revenues, digital disruption in retail and the surge of voice assistants.

People routinely refer to the digital era as one of rapid change. But it’s more accurate to say the pace is uneven. This Roundup includes data, insights and interviews on the latest trends impacting digital ad spending and key happenings across marketing channels.