Watching subscription over-the-top (sub OTT) video has become one of the most popular activities in the world, and the worldwide user numbers for sub OTT have become commensurately huge. Netflix remains a driving force in this digital transformation.

On this episode of Brand Anatomy, where we get exclusive looks inside leading brands, Briefings director Jeremy Goldman sits down with David Rubin, CMO of The New York Times, to discuss The Times’ mission, how its recent brand campaigns tie into that mission, and how those campaigns have led the publisher's subscriber growth to surge.

Curated by eMarketer, this special collection of interviews will help you understand how CMOs tackle challenges, disrupt an industry, embrace digital transformation, and make the CMO role their own based on their industry and organization’s needs.

Lockheed Martin becomes the DOD’s 5G integrator: 5G development can push the military’s digital transformation while partner companies build more secure solutions for consumer and private 5G applications.

The past two pandemic-driven years have accelerated digital transformation and consumer behavior. Here are our top 10 trends to watch in 2022.

While the marketing functions among top insurers are some of the most sophisticated in the industry, they can still learn from insurtech marketing strategies. Insurtechs cultivate trust through transparent and jargon-free messaging that highlights their competitive strengths.

Most CMOs we spoke to said applying agile methodologies to marketing initiatives and campaigns allows them to quickly identify what should be rolled out more broadly and what should be stopped. MetLife’s Roberts called out a cross-industry shift toward agile marketing that “will affect insurers more and more significantly over time.”

It’s challenging enough for brands to understand how much of their intended audience they’re reaching with their messages, let alone the effectiveness of each marketing and nonmarketing touchpoint that builds to a conversion. Layer on evolving data privacy liabilities and you get one serious mess of a problem. The industry has yet to crack the code.

Indonesian homegrown ecommerce firms Tokopedia and Bukalapak are competitive with Shopee and play a vital role in the country’s digital transformation, but neither will approach Shopee’s total sales figures. A Note on Our Southeast Asia Forecast.

As the world’s digital transformation matures, the rankings for digital buyers among countries will increasingly mirror the general rankings for total population. However, that outcome is not upon us yet, and there are still hot spots for growth and the emergence of new buyers. Where to Find the Growth.

A lot of regional banks are thinking about digital transformation and clearly, we need to address legacy technology in banking. But really the opportunity is to change the ways that we work, the ways that we fund that work, and speed to market. And that largely is more about a cultural transformation than it is about a new IT architecture.

Did you know that marketing was first given a seat at the table over 30 years ago? One would think that after three decades, the CMO role would be at a maturity stage. The position, however, continues to rapidly evolve.

The trend: Cloud migration has become an essential part of digital transformations for enterprises. But for some, spending has gotten out of control, prompting demand for more effective cost-control strategies. Companies said optimizing for cost savings was the No. 1 cloud priority for the year, according to a Flexera 2022 State of the Cloud Report survey from March cited by Protocol.

In response, incumbent financial institutions (FIs) are accelerating their digital transformation initiatives, and Big Tech companies are throwing their hats in the finserv ring. Meanwhile, consumer use of fintech tools is becoming widespread, fueling both a retail trading frenzy and a boom in the adoption of more cutting-edge products like crypto.

Retail media is currently dominated by product search ads on ecommerce sites that often draw from shopper marketing budgets—brands just reallocate existing money within a given retailer rather than add more dollars.

The multi-year agreements are part of Boeing’s digital transformation, which entails moving hundreds of applications to the cloud, per Bloomberg. Amazon had reportedly been vying to be Boeing’s single cloud provider pick for a deal that would have amounted to $1 billion over several years, according to Bloomberg.