Buy now, pay later solutions are quickly gaining adoption as consumers look for new financing options and merchants aim to drive sales. But the industry is still unsettled as a number of firms are battling to lead the space, while card networks and issuers are looking to get involved too.

The pandemic accelerated payments industry digitization across the entire landscape, as merchants turned to ecommerce to keep doors open, consumers eschewed cash in favor of electronic and contactless payments, and payments technology providers rapidly developed and launched new solutions to keep up.

eMarketer principal analyst Debra Aho Williamson and junior analysts Blake Droesch and Nina Goetzen at Insider Intelligence discuss the recent conversation around a Facebook ad boycott. They then talk about why Zynn ditched its pay-to-watch feature, Snapchat's announcements and why WhatsApp's digital payments service in Brazil was suspended so quickly.

Customers can also track their spending and upcoming payments within the Klarna app, while budgeting tools and savings accounts are in the works. This is not Klarna’s first banking push: It operates savings accounts in Sweden, after securing a full banking license in 2017. And in June 2020, it debuted a savings account in Germany exclusively for customers of digital savings marketplace Raisin.

With Super, viewers can buy the livestream hosts digital gifts or pay to have their own video stream appear alongside them. Creators will also be able to sell products during the broadcast. Marketer Takeaway: Shoppable videos are the next frontier for social commerce, and Facebook wants to cash in on the trend.

On today's episode, we discuss data’s role in customer experience (CX), how the pandemic changed the way companies approach customers, and how to measure CX ROI. We then talk about the best loyalty programs in the US, shifting to contactless payments, and whether Gen Z will recover from the pandemic-induced recession. Tune in to the discussion with eMarketer principal analyst at Insider Intelligence Jeremy Goldman.