On today's episode, we discuss why digital subscription growth is slowing, what's happening to publishers' digital ad revenues, and where their non-ad, non-subscription revenues are coming from. We then talk about how ads around print and digital news perform, whether targeting gets too much credit, and Nielsen's plans to cut ties with third-party cookies. Tune in to the discussion with eMarketer senior analyst at Insider Intelligence Audrey Schomer.

Given the continuing political volatility and pandemic effects in the country, it’s unlikely that the demand for online news and opinion will fall anytime soon. As in many other countries, ownership of wearables and other smart devices has risen significantly. More than 1 in 10 internet users owned a smart wristband in H1 2021, and 16.0% had a smartwatch.

A similar percentage of users now turn to Instagram for news as they do Twitter, according to new data from the Reuters Digital News Report.

Newspapers become digital news sites. TV broadcasters put greater weight on their BVOD or other digital video services. Radio moves to digital audio platforms. TikTok and Instagram Are Propelling Overall Social Network Ad Spending. TikTok has quickly become a significant advertising platform, and its ascent doesn’t show any signs of stopping.

That far outstripped TV (45%), online news (34%), newspapers (25%), and radio (24%). For entertainment, digital video reigns supreme among Gen Z. Video venues like YouTube, Netflix, Prime Video, Disney+, and Apple TV+ have replaced TV for long-form entertainment. In Canada, local players like Crave, CBC Gem, and Club Illico have also gained viewership for TV-like content.

"Dove has a deep understanding of the totality of the woman," said Pura García Podestá, global brand director of Dove at Unilever, in an interview with digital news outlet Adlatina. “Hair is a representation and a reflection of the personal story itself, and we celebrate all those women who choose to wear their hair in their own way.”. Breaking Gender Norms and Stereotypes.

According to a June 2020 survey from the Reuters Institute for the Study of Journalism at the University of Oxford conducted by YouGov, just 20% of US internet users ages 18 and older said they had paid for digital news in 2020, up from 16% in 2019, 2018, and 2017.

Key stat: While ad revenues drop, we forecast US digital newspaper subscription revenues will cross the $1 billion mark this year, hitting $1.12 billion. By 2024, we expect that to grow to $1.53 billion, split among 25.7 million total subscriptions. What’s next? Subscriptions are just one of many revenue diversification strategies that USA Today’s parent company Gannett is employing.

On today's episode, we discuss Google and Facebook paying for news in Australia, what consumers think of Apple's privacy labels, the changing content moderation rules, Maryland's digital ad tax, how much time is spent with social, controlling someone else's dreams, and more. Tune in to listen to the discussion with eMarketer analyst Blake Droesch, principal analyst Jeremy Goldman, and senior analyst at Insider Intelligence Sara M. Watson.

Online news content also accounted for a major share of respondents’ time on a typical day, at 2:29—10 minutes more than the average in H1 2019, and about four times the 37 minutes daily devoted to print press. It’s likely that the pandemic contributed to this increase, as consumers searched online for the latest news and other relevant information.

Time spent daily with broadcast radio and print press declined between 2019 and 2020, as time spent with online music streaming and digital news increased. Video and social networking are driving the general shift toward digital. The average time spent daily with broadcast TV among internet users in Austria was marginally greater in 2020.