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  • Forecasts
     | 
    OCT 14, 2021
  • Article
     | 
    OCT 8, 2021

    Dotdash will pay $42.18 per share for Meredith’s National Media Group, which includes the entirety of Meredith’s digital and print magazine operations. (It was previously announced that Gray Television would acquire Meredith’s local media business for $2.8 billion.).

  • Report
     | 
    OCT 21, 2021

    Digital publications more than compensated for any losses experienced by print press. In Q1 2021, just over 42% of internet users had recently read a print newspaper, while 43.2% had read a print magazine. As early as H1 2019, online press had overtaken print in terms of time spent each day. This year, respondents devoted slightly more time to print press than in 2020, at 26 minutes daily.

  • Forecasts
     | 
    OCT 14, 2021
  • Report
     | 
    OCT 21, 2021

    Yet over 70% of the 16-to-24 cohort had also read a print newspaper in the prior month as of Q1, and nearly 57% had read a print magazine. That said, the bulk of time spent with press titles has shifted online. Digital publications occupied 1 hour, 34 minutes (1:34) per day on average in H1 2021, compared with 1:00 for print press formats.

  • Report
     | 
    OCT 21, 2021

    Beyond social media, time spent on all other measured digital activities was also up year over year. For example, on a typical day, online press claimed 2:47—18 minutes more than in H1 2020, and almost five times the 35 minutes spent daily with print press.

  • Report
     | 
    OCT 21, 2021

    Age, income, and gender still played an outsize role in determining most traditional and digital media audiences. Print media attracted more than half of internet users ages 16 to 64 in Belgium. In Q1 2021, the penetration rates of print newspapers and magazines were 53.4% and 52.5%, respectively.

  • Report
     | 
    OCT 21, 2021

    Amid burgeoning digital consumption, radio and print media are struggling to retain audiences. As in other countries, radio, print newspapers, and print magazines are gradually losing appeal for many internet users. In Q1 2021, fewer than 46% of those polled had tuned in to a live radio broadcast in the prior month, for example.

  • Report
     | 
    OCT 21, 2021

    Predictably, younger internet users were the top consumers of digital audio. Fewer than 55% of internet users read a print newspaper in the previous month during Q1, and a similar share read a print magazine. As in prior years, respondents ages 16 to 24 were least likely to consume any print publications, while older internet users and those in affluent homes were more loyal readers.

  • Report
     | 
    OCT 21, 2021

    Traditional media still enjoy wide reach, but many younger web users are gradually shifting to digital alternatives. Most of the online population still tuned in to live radio and read print publications. In total, 74.8% of internet users ages 16 to 64 had listened to live radio during the prior month in Q1 2021.

  • Report
     | 
    OCT 21, 2021

    Less than half of the online population regularly read print media or listened to broadcast radio. In Q1 2021, 42.5% of internet users ages 16 to 64 had read a print newspaper in the prior month, and 38.8% had read a print magazine.

  • Report
     | 
    OCT 21, 2021

    Digital audio and social networking both gained momentum this year. Digital audio services were firmly established in Sweden some years ago. In H1 2021, penetration of digital audio rose very slightly to 74.4%. As in 2020, usage was nearly universal (95.4%) among the 16-to-24 group and very high (86.3%) among those ages 25 to 34.

  • Report
     | 
    OCT 21, 2021

    Between H1 2020 and H1 2021, the share of internet users who streamed music, listened to podcasts, or consumed other online audio content declined slightly, from 78.9% to 75.1%. Time spent with digital audio and video both posted annual increases. For example, in H1 2021, internet users polled in Argentina spent an average of 1:14 daily with online TV and 1:45 with music streaming.

  • Report
     | 
    OCT 21, 2021

    Print newspapers and magazines maintained a smaller, but still substantial, market presence—read by 46.4% and 49.2% of internet users, respectively. The most loyal readers of print formats were in older age brackets and higher-income households. Time spent with print press and online publications both rose by 1 minute in H1 2021, to 27 minutes and 36 minutes, respectively.

  • Report
     | 
    OCT 21, 2021

    About 35% of respondents had recently read a print magazine in Q1, and print newspaper readership hovered around the same level. Among 25- to 34-year-olds, fewer than 1 in 5 had read either print format in the prior month. Yet in the oldest cohort, 56.8% had read a print newspaper and over 48% had read a magazine. As with live radio, penetration was far greater in high-income homes.

  • Report
     | 
    OCT 21, 2021

    In Q1 2021, 53.1% of respondents had read a print newspaper in the prior month, while 49.7% had read a print magazine. Print readership was more than 10 percentage points lower among internet users ages 16 to 34, but it remained substantially greater among those in higher-income households and older age groups.

  • Report
     | 
    OCT 21, 2021

    In Q1 2021, 50.4% had read a print newspaper at least once in the previous month, and 49.5% had read a print magazine. Males were much more likely than females to read either. Penetration of both formats also remained higher—over 60%—among respondents ages 55 to 64 and in the most affluent households.

  • Report
     | 
    OCT 21, 2021

    By contrast, the digital audio audience posted little change in numbers this year. In H1 2021, 68.1% of respondents had listened to music, podcasts, audiobooks, or other audio content online in the prior month. And age-related differences remained much more marked among digital audio consumers than among video viewers.

  • Report
     | 
    OCT 21, 2021

    However, it was clearly overtaken by online press, which occupied an average of 43 minutes each day.

  • Report
     | 
    OCT 21, 2021

    Digital audio was more popular among younger respondents in H1 2021. The share of internet users listening to streaming music, podcasts, or other digital audio content ranged from 88.2% among 16- to 24-year-olds to 32.4% in the 55-to-64 cohort. Social media was the only activity more widespread among Australia’s internet users than TV viewing.

  • Report
     | 
    OCT 21, 2021

    Magazine readership stood at 55.9% in Q1 2021, with essentially equal shares of males and females engaging with this print format. Again, age disparities were relatively striking; over 62% of respondents ages 45 to 64 had read a print magazine in the month prior, compared with 38.5% of those ages 16 to 24.

  • Report
     | 
    OCT 21, 2021

    Print magazines reached a smaller audience than print newspapers, at 45.8% of respondents. In both cases, youth was an indicator of relative apathy: Fewer than 40% of respondents ages 16 to 24 had read a print newspaper, and just 27.6% had read a print magazine. Readership held up much better among older cohorts and in affluent homes.

  • Report
     | 
    OCT 21, 2021

    Higher usage of TV, digital video, and other digital entertainment options persisted a year after the country’s famously rigorous lockdown. As the pandemic spread around the world in March 2020, New Zealand closed its borders to almost all travelers, isolated known cases of COVID-19, and imposed a strict lockdown between March and June 2020.

  • Report
     | 
    OCT 21, 2021

    Over 15% of respondents had used a voice assistant, such as Siri or Alexa, in the previous week to find information, while over 17% had used a voice command to complete a task, like an online grocery order, per H1 2021 data. Usage was most prominent among the youngest respondents and those living in higher-income homes.

  • Report
     | 
    OCT 21, 2021

    Younger people were more responsive to digital audio, too. But unlike digital video, uptake of music, podcasts, and other digital audio content showed no increase year over year. Time spent streaming music averaged 1:33 per day, while video streaming occupied an average of 1:22. Both times rose by about half an hour from H1 2020. Mobile time and activities were on the rise as PC penetration slid.

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