JAN 8, 2021
eMarketer senior analyst Ross Benes, principal analyst Mark Dolliver, and junior analyst at Insider Intelligence Blake Droesch discuss Disney+'s price increase and content slate, Amazon's foray into healthcare, whether mothers are actually moving over to TikTok, if co-viewing is here to stay, whether Amazon can draw NFL fans with an exclusive stream, how to easily get people to agree with an essay, and more.
OCT 29, 2020
Earlier this month, Mucinex unveiled Sickwear, a six-piece fashion collection that aims to help consumers get through the cold and flu season in style. While it may not be the typical route for a healthcare brand, its parent company RB has been leveraging different channels, including TikTok and now social commerce, to reach consumers—particularly those who may not be aware of its direct-to-consumer (D2C) business.
MAR 5, 2020
Overwhelming majorities of US healthcare professionals believed analytics and big data, telemedicine, digital preventative care and wearables/consumer sensors would experience growth over the next year, according to the “2019 Healthcare Prognosis” study from venture capital firm Venrock.