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    Report
     | 
    MAR 24, 2021

    Digital grocery shopping. In 2019, only 39.0% of click-and-collect buyers were using the method to buy groceries. But last year, that share jumped to 58.0%, and it will reach 60.4% by 2022. A total of 88.9 million people will use click and collect to buy groceries in 2021. WHAT’S IN THIS REPORT?

    Article
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    APR 25, 2021

    Instead, Cuts shifted its attention to delivering a premier online experience. Other D2C brands went through similar motions, and we expect this digital-first approach to continue, especially as the shift to ecommerce persists. This won’t be the only thing driving growth in the future, however. A look ahead.

    Audio
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    MAY 13, 2021

    On today's episode, we discuss the pandemic challenges that fashion brands are facing, how female digital buyers have changed, and how social media strategies are evolving. We then talk about how engagement with brick-and-mortar retail is changing, how Walmart+ stacks up against Amazon Prime, how significant a problem porch piracy is, and whether in-garage delivery is the solution. Tune in to the discussion with director of marketing and ecommerce at Cloe Raquel Garduño Arroyo, eMarketer director of research Matteo Ceurvels, and analyst at Insider Intelligence Daniel Keyes.

    Report
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    FEB 3, 2021

    “In the West, Instagram and Pinterest have become the only digital discovery experience—and maybe soon TikTok at its current rate of growth,” said Jason Goldberg, chief commerce strategy officer at Publicis. “Most ecommerce is great for fulfillment if you know what you’re looking for, but in digital we have nothing like browsing a store.

    Video
     | 
    MAR 29, 2021

    Nell Shapiro, CEO and founder of Kibou, shares how she reimagined the diaper bag brand’s go-to market strategy by leaning into Facebook Groups, Pinterest, and virtual touchpoints to build brand awareness and reach its target demographic. Watch Industry Voices, a conversation between Nell and Marissa Coslov, vice president of business development at Insider Intelligence, in celebration of Women’s History Month.

    Article
     | 
    MAR 4, 2021

    A direct-to-consumer (D2C) strategy wasn’t top-of-mind when soda brand Olipop launched in 2017. In fact, during its first year of business, the brand didn’t even have a website—primarily relying on retail brick-and-mortar partnerships to drive sales. But last year, everything changed.

    Article
     | 
    FEB 8, 2021

    Fast-casual restaurant chain Chipotle Mexican Grill is a pioneer in meme marketing, having incorporated memes into its social media strategies since mid-2018.

    Report
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    AUG 24, 2020

    Instead, it launched a digital red nose filter, which customers could receive by making an online donation. To promote this year’s Red Nose Day, Walgreens partnered with more than 80 micro- and macro-influencers, whose posts garnered more than 330 million likes and 12 million impressions throughout the length of the campaign.

    Report
     | 
    AUG 12, 2020

    The industries contributing the most incremental display ad spending this year include consumer packaged goods (CPG), which is spending to drive additional digital grocery shopping this year; telecom, which is working to attract consumers to subscription products they still have a need for; consumer electronics sellers, which are advertising gear to millions of people working and studying at home; and financial

    Audio
     | 
    JAN 4, 2021

    eMarketer principal analyst Andrew Lipsman, research analyst Daniel Keyes, and senior forecasting analyst at Insider Intelligence Cindy Liu discuss what they're paying attention to in 2021 and why: same-day delivery, what's next for consumer packaged goods and grocery ecommerce, autonomous checkout, reimagining brick-and-mortar, and the convergence of media and commerce.

    Article
     | 
    NOV 17, 2020

    Grocery ecommerce is continuing to have a moment as more consumers get in the habit of shopping this way.

    Video
     | 
    MAR 15, 2021

    Elizabeth Stein, founder and CEO of Purely Elizabeth, shares how the natural foods brand reallocated marketing dollars from in-store taste tests to digital discovery, and offers a special mantra for female executives to live by. Watch Industry Voices, a conversation between Elizabeth and Marissa Coslov, vice president of business development at Insider Intelligence, in celebration of Women’s History Month.

    Report
     | 
    JUL 22, 2020

    We now expect the number of US digital grocery buyers to surge 41.9% this year to 131.0 million, increasing its internet user penetration from 37.8% to 52.9%. The massive spike in March and April is already receding as consumers get back into stores, but it’s clear that online grocery orders will carve out a more meaningful portion of the channel mix going forward.

    Report
     | 
    APR 27, 2021

    It’s also true that US digital grocery buyers have now reached critical mass. Last year, 131.6 million consumers made at least one digital grocery purchase, up 42.6% from 2019. This year, nearly half of the US population will make at least one digital grocery purchase.

    Report
     | 
    FEB 23, 2021

    Chipotle Mexican Grill: The restaurant chain has been investing in the esports and gaming market for several years and is a good example of a brand that takes a multifaceted approach to gaming.

    Audio
     | 
    MAY 11, 2021

    On today's episode, we discuss the most interesting aspects of Amazon's Q1 results, including whether it's losing in groceries, shoppers who may never go back into stores, and how local businesses are fighting back against Amazon in Canada. Tune in to the discussion with eMarketer director of forecasting Cindy Liu and analyst at Insider Intelligence Daniel Keyes.

    Article
     | 
    APR 22, 2021

    Many mobile app categories saw a boost last year as more consumers spent time with their devices during quarantines. According to our estimates for smartphone app user growth, grocery apps, food delivery apps, and health/fitness apps were the three fastest-growing categories in 2020.

    Video
     | 
    APR 26, 2021

    As Shiseido gets closer to completing its digital transformation, AI will be critical to scale at speed. But the personal care brand still plans to keep people at its center. Watch Industry Voices with Alessio Rossi, executive vice president and head of digital transformation at Shiseido, to learn how it empowers its team with data and technology to relate to consumers with empathy and efficiency.

    Forecasts
     | 
    FEB 1, 2021
    Audio
     | 
    APR 12, 2021

    On today's episode, we discuss why shoppers like livestream shopping, why brands are keen to get involved, why it took off in China, and why it hasn't had as much success in the West—yet. We then talk about when Amazon Prime Day might be this year, Amazon considering opening a chain of discount stores, the top reason for online grocery shopping, and the places people typically begin their search when shopping for a product online. Tune in to the discussion with eMarketer senior researcher Man-Chung Cheung and analyst at Insider Intelligence Daniel Keyes.

    Article
     | 
    APR 27, 2021

    This year, Amazon’s fastest-growing segment will be food/beverage (24.7%) as digital grocery continues to propel growth in a relatively low-base category. (Food/beverage will make up just 3.7% of Amazon’s US ecommerce sales in 2021.) Apparel/accessories, already Amazon’s second-largest sales category, will also be its second-fastest-growing category, at 21.4% in 2021. What’s changed:.

    Video
     | 
    MAY 3, 2021

    Older consumers may recall the iconic Bounty TV commercials featuring “Rosie.” But to attract Gen Z, Procter & Gamble is taking its messaging to digital channels. Watch Industry Voices Spotlight on CPG with Janette Yauch, brand vice president of Bounty and Puffs at P&G, to learn how it’s leveraging Twitch and TikTok.

    Video
     | 
    MAY 10, 2021

    From hand sanitizer and kid-sized masks to DIY craft ideas and an inclusive range of skin-tone crayons, Crayola thinks about its marketing in the context of products, experiences, and content. Watch Industry Voices Spotlight on CPGs with Victoria Lozano, executive vice president and general manager of Crayola, to learn how social media has amplified its mission.

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